Aishwarya K R
APM | AI-first | Discovery to Delivery
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Title: DailyBloom — AI-Powered Habit & Skill-Building App
"Your Daily Growth Companion."
Description:
Led end-to-end product management for DailyBloom, an AI-powered gamified habit and skill-building app designed to help users build consistent learning routines through personalized coaching and streak-based engagement.
What I did:
Discovery & Strategy — Conducted JTBD-based user research and competitive analysis across 6+ apps (Duolingo, Headspace, Fabulous) to identify whitespace opportunities. Defined product vision, value proposition, and North Star Metric.
Product Design — Authored PRDs, user stories, and acceptance criteria for core features including AI mentor interactions, streak tracking, and onboarding flows. Built Figma prototypes validated with target users.
Metrics & Experimentation — Defined a metrics framework covering DAU/MAU, Day-7/Day-30 retention, and conversion. Drafted A/B experimentation plans for key engagement features.
GTM & Monetization — Designed go-to-market strategy, target persona mapping, channel mix, and a monetization framework tied to product-led growth levers.
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Title: E-Commerce Sales Analytics Dashboard — Power BI
"From raw data to executive-ready insights"
Description:
Built a 3-dashboard Power BI suite on a real-world e-commerce dataset spanning 1K orders, 300 customers, and ₹36M in revenue across 5 product categories (Electronics, Home, Beauty, Clothing, Sports).
What I built:
Sales Overview Dashboard — KPI cards for Total Revenue, Orders, Customers, and Average Order Value (₹30K), with a revenue-by-day trend line and category-level bar chart to surface performance patterns across Jan 2024–Jan 2025.
Executive Funnel Dashboard — Conversion funnel from Visitors → Cart → Payments → Orders, surfacing a 25% conversion rate and 90.7% repeat purchase rate. Included Top 5 Customers by Revenue and a revenue trend over time — designed for leadership-level decision-making.
Revenue Deep-Dive — Granular daily revenue view with category breakdown, enabling drill-down analysis into seasonal spikes and category-level performance gaps. Skills demonstrated: DAX measures, KPI cards, funnel visualization, time-series analysis, category segmentation, stakeholder-ready layout design.
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