Ahmed Qowiyy
Creative Strategist & DR Copywriter
New to Contra
Ahmed is building their profile!
Ever heard of the forbidden fruit effect?
When the U.S. banned alcohol in the 1920s, everyone suddenly wanted it. People risked jail time just for a drink.
Why?
Because the moment something comes with a cost, it becomes 10x more desirable.
Most brands miss this. They pile on...
