Ahmad Abdallah
Creative Media Director · Brand & Content · Visual Direction
New to Contra
Ahmad is ready for their next project!
UI/UX concept for a finance app (Moni).
Goal was to simplify how people track money, clear overview, easy logging, and visible progress on savings goals.
Built out:
– onboarding flow
– dashboard + wallet
– add transaction flow
– savings goals system
Focused on clarity, structure, and making financial data feel less overwhelming.
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5
Product photography for a client.
Goal was to create clean, natural visuals that feel premium but still real, something that works across web, social, and ads.
Kept the setup simple and focused on light, texture, and composition.
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Tested something simple:
Took a dead page and ran a small content + ad experiment.
Results in ~7 days:
– 4.1K reach
– 228 link clicks
– €0.10 per click
organic growth starting to kick in too.
Still early, but interesting to see how small tweaks in content + positioning can shift things fast.
Curious to keep pushing this.
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Exploring email design in Figma for fashion & beauty brands.
Wanted to move away from typical “sale-heavy” emails and create something more editorial, clean layouts, strong visuals, and a better overall feel.
Tried a few directions:
• minimal / luxury
• more structured e-com
• darker, high-contrast style
Thinking of email more as part of the brand experience, not just marketing.
Open to feedback & collabs.
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