abdul juma's Work | ContraWork by abdul jumaabdul juma
Logo design & Branding
Logo System & Visual Identity Package WEXED AI is an artificial intelligence platform built to power smart workflows and creative operations. The objective was to design a futuristic, sleek visual identity system that positions WEXED as a bold leader in tech innovation.
What was done:
Symbol & Logo Design: Designed a high-tech geometric mark paired with bold typography to convey speed, connection, and intelligence.
Color Palette & Guidelines: Selected Violet, Rich Black, and Pure White tones to evoke innovation and modernity, complete with color codes and typography specs.
Brand Applications & Vehicle Wrap: Created stationery systems, digital billboards, and vehicle branding mockups to demonstrate scale.
Deliverables:
Geometric AI Logo, Color & Typography Guidelines, Vehicle Branding, Stationery, and Digital Advertising Assets. Kevoo Hair Artist is a high-end beauty and hair styling brand dedicated to delivering premium, modern hair artistry. The goal was to build a sleek, sophisticated visual identity that appeals to a fashion-forward clientele and establishes a strong professional presence.
What was done:
Custom Logo Design: Created an elegant wordmark with refined typography and smooth curves, reflecting style, fluidity, and elegance.
Brand Identity & Photography: Developed high-contrast imagery and brand visuals tailored for promotional banners, social media marketing, and salon branding.
Storefront & Outdoor Collateral: Designed outdoor signage and hanging banner mockups for physical salon branding.
Deliverables:
Primary Wordmark Logo, Brand Identity System, Social Media Templates, and Outdoor Signage Mockups. Kivu Coffee Co. is a premium coffee brand focused on delivering rich, organic coffee experiences. The goal was to create a modern, memorable, and cohesive visual identity that reflects the brand's heritage while standing out on retail shelves and digital platforms.
What was done:
Logo & Monogram: Crafted a primary logo and a secondary circular monogram icon featuring a coffee leaf design for versatile applications.
Visual Identity: Combined a deep forest green with warm cream accents for an organic, high-end visual tone.
Packaging & Collateral: Designed coffee pouch packaging along with brand stationery, custom cups, and merchandise mockups.
Deliverables:
Primary & Secondary Logos, Monogram Icon, Brand Color Palette, Packaging Design, and Brand Collateral Suite.