Johnny Aguirre
Founder at WOW Emotions
New to Contra
Johnny is ready for their next project!
Immersive Pineapple Journey
We designed an immersive experience that transforms the complete pineapple production process into a guided, interactive, and emotionally engaging story.
The project was created to help visitors experience each stage of the journey—from planting and cultivation to harvesting, packaging, and export—in a way that goes beyond traditional 360° video. Instead of simply observing the process, users enter a virtual showroom where they can explore, interact, and connect with the people, values, and work behind every pineapple.
The experience combines 360° content, immersive environments, guided navigation, visual storytelling, and interactive elements developed for Meta Quest devices. At the center of the showroom, a large pineapple becomes the visual symbol that connects every stage of the story, while each surrounding space reveals a different part of the production journey.
We developed two experience options. The first offers a guided immersive tour that transforms the client’s existing 360° videos into a cohesive and memorable narrative. The second adds gamified interactions, allowing visitors to actively participate, select stages, discover additional content, and earn points throughout the experience.
The result is a scalable communication tool that makes agricultural processes easier to understand and more meaningful to remember. It connects sustainability, quality, origin, human effort, and international reach within a single branded environment.
More than presenting how pineapples are produced, the experience invites audiences to understand where they come from, recognize the people behind the process, and connect with a story that begins in the field and reaches the world.
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Shell V-Power Immersive Experience
We developed an immersive brand experience for Grupo UNO as part of Shell V-Power’s Formula 1 campaign, designed to connect product performance, technology, and entertainment within a single interactive ecosystem.
The project included a virtual reality showroom where users could explore the benefits, technology, and performance attributes of Shell V-Power fuel through an engaging visual narrative. The experience transformed technical product information into a dynamic journey inspired by the speed, precision, and innovation associated with Formula 1.
To extend the experience beyond virtual reality, we also created a complementary immersive web platform, allowing users to discover campaign content and interact with the brand across different devices. The activation was completed with an interactive digital raffle experience that encouraged participation and added a playful component to the overall campaign.
The result was an integrated brand experience that combined immersive storytelling, interactive technology, and entertainment to strengthen Shell V-Power’s positioning and create a more memorable connection with its audience.
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Extralum Immersive Showroom
We designed an immersive digital showroom for Extralum, a leading glass and aluminum solutions company, to transform the way its products, architectural systems, and technical capabilities are presented.
The experience combines visual storytelling, architectural visualization, interactive product exploration, and responsive web design within a single digital environment. Users can navigate Extralum’s portfolio, explore applications across doors, windows, façades, divisions, and railings, and understand how each solution integrates into real architectural spaces.
Our work included the experience concept, narrative structure, interface design, interactive catalog, 3D visualization, and the development of a web-based experience accessible across desktop, tablet, and mobile devices.
The result is more than a digital catalog. It is a premium sales and communication tool that makes technical information easier to understand, allows products to be explored in context, and presents Extralum’s innovation, design, and engineering capabilities through a memorable experience.
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This project was created for Cathedra as a short-form brand film designed to transform its product universe into a memorable visual experience.
We developed the concept, narrative structure, visual direction, and final editing for a 60 second piece that brings together coffee, tea, chocolate, origin, ritual, and brand identity within one cohesive story.
Artificial intelligence was used as part of the creative production process, not as the final objective. The focus remained on storytelling, atmosphere, visual consistency, and emotional impact.
The result is a premium brand film that presents Cathedra not only as a collection of products, but as a complete sensory universe.
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