Minimalistic Website and Brand Logo Design for We Do Follow-Up

We Do Follow-Up came to us with a bold message:

They wanted a site that could deliver that with clarity and confidence — but without being loud or over-designed.

💬 The brief?

Build a high-converting site with a minimal, Nordic-inspired aesthetic. Clean lines, strong typography, intentional white space, and a calm but confident tone throughout.

💡 My role

As the lead designer, I was in charge of translating that vision into Figma — from structure to visuals. I also redesigned their brand logo to align with the new tone: clean, modern, and quietly assertive.

🛠️ What I focused on:

A smooth, scroll-based experience that walks users through the offering

Clear CTAs with zero fluff

A minimal but strong layout system

Close handoff with the dev team to preserve visual polish and intent

🔗 Live site: wedofollowup.com