The branding is based on organic shapes that the market’s customers can associate with organic, fresh and healthy food.

A font that’s not calligraphic, but still looks hand-written paired with simple hand-drawn illustrations to achieve the organic and natural feel of Blooma.

Packaging that will stand out from other dog food brands that tend to gravitate towards being too neutral.

Folks hummus is designed to be approachable, friendly, and playful, making the brand stand out in a crowded market.