Multidisciplinary Design, UI/UX Research, Graphics

User Research: Journey Maps, ERAF diagrams, IDEO frameworks
User Research: Journey Maps, ERAF diagrams, IDEO frameworks

How might we use design to increase rider awareness of the sustainability initiatives of UTA

Market Researcher
Presentation Designer
UX Researcher
Adobe Illustrator
Adobe InDesign
Google Drive

Website Design: design, build, maintain
Website Design: design, build, maintain

I was tasked with designing, building and maintaining the company website for Bowen Studios; Featuring some of their best projects: including video, & animation

Graphic Designer
Marketing Strategist
Web Designer
Adobe Illustrator
Adobe Photoshop

Graphic Design: U of U Campus Recreation
Graphic Design: U of U Campus Recreation

Selected graphics I designed while working with U of U Campus Recreation in the marketing department

Graphic Designer
Infographic Designer
Presentation Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

AirBnb Booklet
AirBnb Booklet

For this project, I was tasked to create a greeting booklet for guests at a friend's airbnb. It needed to be informative, easily navigable, and look good.

Brand Designer
Copy Editor
Graphic Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

CMF Design
CMF Design

CMF Project Re-designed: Our group decided to explore the Jamforlig from IKEA. After taking it apart and researching the materials and purposes, we re-designed

Presentation Designer
User Researcher
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

RESUME

Sarah Groebs sarah.groebs@gmail.com https://www.linkedin.com/in/sarah-groebs-939781161/

Brand Designer
Graphic Designer
Photographer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

UX/UI Design Sprint: Sponsr
UX/UI Design Sprint: Sponsr

This was a brief project centered on redesigning and rebranding the Sponsr startup.

Brand Designer
Brand Strategist
UX Researcher
Adobe Illustrator
Adobe XD

Aparrel Design: ExpeditionWear
Aparrel Design: ExpeditionWear

Design sprint to design an item of clothing that could be marketed toward the outdoor industry. The finished design consisted of simple geometric prints.

Logo Designer
Adobe Illustrator

Writing: articles published on Medium
Writing: articles published on Medium

This is a continuing project- I am constantly learning and growing and using writing as a way of documenting that process.

Writer

Writing Copy for Blog / Post

I was tasked to write a few blog posts as a writing sample. This local business marketed itself towards women.

Blog Writer
Copywriter
Ghostwriter
Microsoft Office 365

Figma: Dropbox re-design
Figma: Dropbox re-design

This project explored the usability of the dropbox app and the deliverable was a re-design that adressed a problem.

Copy Editor
Presentation Designer
UX Researcher
Adobe Illustrator
Figma
Google Drive

Tableau: Data Collection and Data Visualization
Tableau: Data Collection and Data Visualization

Design research project on the effects of Covid on the 2020 Ski Season in Utah.

Presentation Designer
Researcher

Publication: Hyper Focal 2020
Publication: Hyper Focal 2020

Photo was featured in the 2020 U of U Photo Club publication

Photographer
Adobe Photoshop

Photography
Photography

Selected photographs from my personal collection

Photo Editor
Photographer
Adobe Photoshop
Google Drive

Branding: Mood app and experience

Mood is an app designed to deliever the "approachable vintage experience". It addresses the styling barrier to entry in the vintage shopping experience.

Brand Strategist
Presentation Designer
UX Researcher
Adobe Illustrator
Adobe Photoshop
Google Drive

Miro: University Campus Recreation Brochure Submission
Miro: University Campus Recreation Brochure Submission

This was a submission for a brochure for Campus Recreation at a local University

Brand Designer
Presentation Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop