Creative Branding & Logo Design Expert

Sofonias Mulugeta

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About this service

Summary

I offer comprehensive branding and logo design services that transform your vision into a powerful visual identity, helping your business stand out in a competitive market. What sets me apart is my collaborative approach, where I actively involve clients in the design process to ensure their values and goals are reflected in every element. With a keen eye for detail and a passion for creativity, I deliver high-quality, tailored solutions that resonate with your audience and elevate your brand.

Process

Initial Consultation:
Conduct a discovery meeting to understand the client's vision, goals, and brand values.
Discuss project scope, timelines, and budget.
Research and Inspiration:
Analyze the client's industry, competitors, and target audience.
Gather inspiration and references to inform the design direction.
Concept Development:
Create initial sketches and design concepts based on the insights gathered.
Focus on different ideas for logo design and brand identity.
Client Review:
Present a selection of concepts to the client for feedback.
Discuss what resonates and any adjustments needed for refinement.
Refinement and Revisions:
Revise the chosen concepts based on client feedback.
Provide updated designs for review, ensuring alignment with client expectations.
Finalization:
Finalize the selected logo and branding elements.
Create brand identity guidelines that include color palettes, typography, and usage guidelines.
Deliverables:
Prepare all final design files in various formats (AI, PNG, JPG, PDF) for print and digital use.
Provide the client with a comprehensive brand asset repository.
Implementation Support:
Offer guidance on implementing the new brand identity across different platforms.
Assist with any additional materials or assets needed for marketing efforts.
Feedback and Follow-Up:
Schedule a follow-up meeting to discuss the client’s experience and gather feedback.
Ensure satisfaction with the final deliverables and address any further needs.

FAQs

  • What do you need from me to get started?

    I will need information about your brand, including your vision, target audience, existing branding (if any), and any design preferences you may have. This helps inform the creative direction.

  • How long does a typical project take?

    Project timelines vary based on the scope and complexity of the work. Generally, logo design projects take 1-4 weeks from start to finish, while comprehensive brand identity projects may take longer.

  • How many revisions do you offer?

    I typically include a set number of revisions (usually 5-10 rounds but minimum 3) within the project scope to ensure the final design meets your expectations. Additional revisions can be accommodated at an extra cost.

  • What if I don’t have a clear vision for my brand?

    That’s perfectly okay! I will work closely with you to help define your brand’s identity and develop a creative direction that aligns with your goals.

What's included

  • Logo Design

    -Primary logo in various formats (JPEG, PNG, SVG, PDF) -Variations (horizontal, vertical, icon-only) -Black & white and color versions -High-resolution files for print and web use

  • Brand Identity Guidelines

    Logo Design: Primary logo in various formats (JPEG, PNG, SVG, PDF) Variations (horizontal, vertical, icon-only) Black & white and color versions High-resolution files for print and web use Brand Identity Guidelines: Color Palette: Primary and secondary colors with HEX, RGB, and CMYK codes Color usage examples (backgrounds, typography) Typography Recommendations: Primary and secondary fonts with usage guidelines Font pairing suggestions for headings, body text, and accents Logo Usage Guidelines: Proper and improper uses of the logo Clear space and sizing guidelines Visual Style Guide: Imagery style (photography, illustrations) Iconography style (icon sets and usage) Textures and patterns to enhance brand identity Brand Voice and Messaging: Key messages and taglines that reflect the brand's mission Tone of voice guidelines (formal, casual, friendly, etc.) Stationery Design: Letterhead, envelopes, and other stationery templates Email signature designs and some stationery material depending on the project

  • Business Card Design

    Print-ready files with front and back designs

  • Packaging Design

    Print-ready packaging designs with dielines Mockups to visualize packaging in a real-world context

  • File Formats

    Final designs in editable (AI, PSD) and exportable (PDF, PNG, JPEG) formats Print and web-ready versions

  • Revisions

    A set number of revisions number depending on the project to ensure the final design meets expectations

Example projects

Stress-Tested Design Workflow

Brand Identity Overhaul for Retail Business

Elegant Logo Design for Startup

Skills and tools

Brand Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Figma

Industries

Graphic Design

Work with me

More services

Creative Branding & Logo Design Expert

Example projects

Contact for pricing

Creative Branding & Logo Design Expert

Example projects

Contact for pricing