Logo Design:
Primary logo in various formats (JPEG, PNG, SVG, PDF)
Variations (horizontal, vertical, icon-only)
Black & white and color versions
High-resolution files for print and web use
Brand Identity Guidelines:
Color Palette:
Primary and secondary colors with HEX, RGB, and CMYK codes
Color usage examples (backgrounds, typography)
Typography Recommendations:
Primary and secondary fonts with usage guidelines
Font pairing suggestions for headings, body text, and accents
Logo Usage Guidelines:
Proper and improper uses of the logo
Clear space and sizing guidelines
Visual Style Guide:
Imagery style (photography, illustrations)
Iconography style (icon sets and usage)
Textures and patterns to enhance brand identity
Brand Voice and Messaging:
Key messages and taglines that reflect the brand's mission
Tone of voice guidelines (formal, casual, friendly, etc.)
Stationery Design:
Letterhead, envelopes, and other stationery templates
Email signature designs
and some stationery material depending on the project