CRO & Funnel experimentation

Reuben O’Connell

Starting at

1,500

/mo

About this service

Summary

What’s stopping your users from becoming leads or buyers? I'll audit your site and plan a CRO strategy to discover where you're losing ground, then execute a roadmap of experiments across all channels to skyrocket your conversion rate.

Process

Kick-Off Chat and Goal Setting: We'll start with an in-depth consultation and brainstorming session to dive into what makes your users convert, who they customers are, and what you're looking to achieve. This conversation is key to ensuring the strategy we develop is perfectly in tune with your startup's quarterly or yearly goals and plans.

Deep-Dive Website Audit: Expect a detailed exploration of user behaviours, navigation flows, and essential metrics to pinpoint exactly where we can unlock growth levers.

Boutique Strategy: With the insights gained, I'll put together a bespoke strategy for your website. This includes planning smart, data-driven experiments such as A/B testing to target those areas we've identified together.

Collaborative Implementation: I roll up my sleeves and work hand-in-hand with your development team where required. My role is to ensure the smooth rollout of our optimisation plan, making sure every tweak and tune-up is executed to perfection.

Results, Reflection, and Next Steps: As the experiment results roll in, I'll walk you through a comprehensive report of how we've done. We'll look at the results, learn from them, and I'll share my thoughts on how we can keep the momentum going for continued improvements.

What's included

Comprehensive Audit Report
A detailed document outlining findings from the site audit, including both quantitative data and qualitative insights.
Experiment Planning and Implementation
A prioritised, strategic roadmap for A/B testing and other experiments, aimed at incrementally improving various aspects of the website based on data-driven hypotheses.
Actionable Recommendations
Tailored suggestions for enhancements in site design, content, and functionality that are likely to boost conversion rates, alongside further experiments you could run.
Performance Metrics and Analysis
Post-implementation review of key performance indicators to measure the success of implemented strategies and guide future optimisations.

Skills and tools

eCommerce Marketer

Growth Marketer

Digital Marketing Specialist