Marketing Analytics: Google Analytics Setup, Audit & RepairsReuben O’Connell
I offer an extensive marketing analytics service that focuses not just on auditing and fixing tracking issues but includes working with you and your team to plan and implement an analytics stack that gives you the right data to make proper marketing decisions. We'll work together to make sure that you're tracking the basic events that are most important to your business (purchases, leads, content downloads etc.) and then work out which more custom and in-depth events would be valuable to you e.g. navigation link clicks, form starts.
I'll be with you from implementing any fixes and recommendations to post-fix hyper-care to ensure everything is working properly. My full-service analytics offering is designed to be flexible and robust - so that you can be confident in your data pipeline going forward. From GTM/GA4 set ups including tracking pixels to tapping into the data layer to more complex CDP-based setups, I'm happy to advise and help you create a stack that empowers revenue generation, user engagement and good data practices.
What's included
Full GA4 Audit
A thorough examination of your current GA4 setup. This includes assessing data accuracy, event tracking configurations, attribution and understanding user behaviour. This will be delivered in a spreadsheet.
Recommendations
Based on the audit findings, I will provide bespoke suggestions to improve your data collection strategies, enhance user tracking, and resolve any identified issues.
Implementation & Fixes
Utilising Google Tag Manager, I'll implement the recommended changes, ensuring your GA4 is accurately tracking key metrics and user interactions and ensure your GTM and GA4 setup is as scalable as it is robust.
Health Check and Analysis
Post-implementation, you will receive a comprehensive report detailing the changes made, improvements in data collection, and any new insights into user behaviour and website performance. I'll also schedule a health check ~2 weeks in to ensure everything is working well.
Reuben's other services
Starting at$60 /hr
Tags
Google Analytics
Google Tag Manager
JavaScript
WordPress
Data Engineer
Digital Marketer
Marketing Analytics Specialist
Service provided by
Reuben O’Connell London, UK
Marketing Analytics: Google Analytics Setup, Audit & RepairsReuben O’Connell
Starting at$60 /hr
Tags
Google Analytics
Google Tag Manager
JavaScript
WordPress
Data Engineer
Digital Marketer
Marketing Analytics Specialist
I offer an extensive marketing analytics service that focuses not just on auditing and fixing tracking issues but includes working with you and your team to plan and implement an analytics stack that gives you the right data to make proper marketing decisions. We'll work together to make sure that you're tracking the basic events that are most important to your business (purchases, leads, content downloads etc.) and then work out which more custom and in-depth events would be valuable to you e.g. navigation link clicks, form starts.
I'll be with you from implementing any fixes and recommendations to post-fix hyper-care to ensure everything is working properly. My full-service analytics offering is designed to be flexible and robust - so that you can be confident in your data pipeline going forward. From GTM/GA4 set ups including tracking pixels to tapping into the data layer to more complex CDP-based setups, I'm happy to advise and help you create a stack that empowers revenue generation, user engagement and good data practices.
What's included
Full GA4 Audit
A thorough examination of your current GA4 setup. This includes assessing data accuracy, event tracking configurations, attribution and understanding user behaviour. This will be delivered in a spreadsheet.
Recommendations
Based on the audit findings, I will provide bespoke suggestions to improve your data collection strategies, enhance user tracking, and resolve any identified issues.
Implementation & Fixes
Utilising Google Tag Manager, I'll implement the recommended changes, ensuring your GA4 is accurately tracking key metrics and user interactions and ensure your GTM and GA4 setup is as scalable as it is robust.
Health Check and Analysis
Post-implementation, you will receive a comprehensive report detailing the changes made, improvements in data collection, and any new insights into user behaviour and website performance. I'll also schedule a health check ~2 weeks in to ensure everything is working well.
Reuben's other services
$60 /hr