I offer an extensive marketing analytics service that focuses not just on auditing and fixing tracking issues but includes working with you and your team to plan and implement an analytics stack that gives you the right data to make proper marketing decisions. We'll work together to make sure that you're tracking the basic events that are most important to your business (purchases, leads, content downloads etc.) and then work out which more custom and in-depth events would be valuable to you e.g. navigation link clicks, form starts. I'll be with you from implementing any fixes and recommendations to post-fix hyper-care to ensure everything is working properly. My full-service analytics offering is designed to be flexible and robust - so that you can be confident in your data pipeline going forward. From GTM/GA4 set ups including tracking pixels to tapping into the data layer to more complex CDP-based setups, I'm happy to advise and help you create a stack that empowers revenue generation, user engagement and good data practices.

Kick-off: We'll chat about your current marketing analytics setup and goals. It's important for me to get the full picture of what you need, so we can make the audit as relevant as possible to your business.

Audit: I'll roll up my sleeves and delve into your GA4 setup. This step is all about digging deep into your data accuracy and tracking, really getting to grips with how your users are interacting with your site.

Framework: Armed with insights from the audit, we'll sit down (virtually or otherwise) to fix or improve your stack. This is where we map out a marketing analytics framework that's not just robust, but also custom-fit to your marketing aims.

Implementation: I'll collaborate closely with your development team to put our plan into action, ensuring everything's tracking nicely in GA4. I'll be an extension of your team, working hand in hand to get things right and also offer advice and help upskill your team if they have any gaps in their knowledge.

Review and Support: Once everything's up and running, we'll have a period for review and data hygiene checks. It's a chance for you to see the improvements and for us to chat about leveraging your new and improved data.