I offer an extensive marketing analytics service that focuses not just on auditing and fixing tracking issues but includes working with you and your team to plan and implement an analytics stack that gives you the right data to make proper marketing decisions. We'll work together to make sure that you're tracking the basic events that are most important to your business (purchases, leads, content downloads etc.) and then work out which more custom and in-depth events would be valuable to you e.g. navigation link clicks, form starts. I'll be with you from implementing any fixes and recommendations to post-fix hyper-care to ensure everything is working properly. My full-service analytics offering is designed to be flexible and robust - so that you can be confident in your data pipeline going forward. From GTM/GA4 set ups including tracking pixels to tapping into the data layer to more complex CDP-based setups, I'm happy to advise and help you create a stack that empowers revenue generation, user engagement and good data practices.