Beauty Brand Identity & Strategy by Thais HeraudBeauty Brand Identity & Strategy by Thais Heraud
Beauty Brand Identity & StrategyThais Heraud
Cover image for Beauty Brand Identity & Strategy
I help beauty and skincare brands build or refine a strong, distinctive identity.
From positioning and brand personality to creative direction, messaging and retail expression, I help shape a coherent brand universe that feels clear, desirable and relevant to its audience.
This service includes:
Brand positioning & differentiation
Brand personality & tone of voice
Competitive benchmark
Messaging & storytelling
Creative direction & visual universe
Retail & activation recommendations
One creative brief for designers, agencies or content teams
The goal: create a brand identity that is not only attractive, but consistent and easy to activate across digital, retail and campaigns.
Not included: logo design, full visual identity execution, packaging design, website design or campaign production.
Example work
Some Brand Design
Some Brand Design
A selection of brand, trade
A selection of brand, trade
Thais's other services
Cover image for Beauty Brand Expert Review
Beauty Brand Expert Review$1,500
Cover image for Beauty Retail Activation
Beauty Retail Activation$5,500
Starting at$4,500
Duration3 weeks
Tags
Campaign Manager 360
Brand Designer
Brand Strategist
Creative Director
Marketing Strategist
Beauty
Marketing
Skincare
Service provided by
Thais Heraud Paris, France
Beauty Brand Identity & StrategyThais Heraud
Starting at$4,500
Duration3 weeks
Tags
Campaign Manager 360
Brand Designer
Brand Strategist
Creative Director
Marketing Strategist
Beauty
Marketing
Skincare
Cover image for Beauty Brand Identity & Strategy
I help beauty and skincare brands build or refine a strong, distinctive identity.
From positioning and brand personality to creative direction, messaging and retail expression, I help shape a coherent brand universe that feels clear, desirable and relevant to its audience.
This service includes:
Brand positioning & differentiation
Brand personality & tone of voice
Competitive benchmark
Messaging & storytelling
Creative direction & visual universe
Retail & activation recommendations
One creative brief for designers, agencies or content teams
The goal: create a brand identity that is not only attractive, but consistent and easy to activate across digital, retail and campaigns.
Not included: logo design, full visual identity execution, packaging design, website design or campaign production.
Example work
Some Brand Design
Some Brand Design
A selection of brand, trade
A selection of brand, trade
Thais's other services
Cover image for Beauty Brand Expert Review
Beauty Brand Expert Review$1,500
Cover image for Beauty Retail Activation
Beauty Retail Activation$5,500
$4,500