Fan pages are all about brands. Beloved characters have unique voices, just like your brand needs a unique voice. Whether the folksy, in-yer-face drill-sergeant-with-a-heart-a'-gold manner a' Kilowog, the slick and witty polish of a lifestyle brand, or the hard-hitting and heartstring-tugging persuasion of a product that will change your life, the ability to find your voice and create relationships with your customers is the key to social media presence. If I can make Kilowog a beloved household name, I can do the same with your brand.

Our world is more polarized than ever. Some brands lean into this, as I do with Kilowog-core, adopting a firm ideology and appealing to a particular part of the political spectrum. This approach creates fierce loyalty and engagement with followers. Others remain neutral, maximizing their market appeal and developing loyalty and engagement with quality content rather than ideological sympathy. Although trickier, a skilled professional like myself can still develop loyalty and engagement, and this approach has the advantage of a larger market appeal. Whatever you choose, you have to carve out a place where your clients and consumers feel comfortable and safe engaging with your brand. That is vital to the very purpose of social media. The social media platforms do this poorly, but a good social media manager creates a place where your clients not only feel comfortable, but welcome. This builds rapport and loyalty.

AI does not understand anything. The technology relies entirely on pre-existing patterns. You don't want your brand to be a pre-existing pattern, you want your own voice, creative and unique to your brand! Only a human can do that, and only a human can adapt quickly to all the minutiae of the ever-changing landscape of social media.