Description:
Gathering insights about your target audience, competitors, and business goals to build a strong foundation for the design. This phase includes:
User Research: User interviews, surveys, or analytics review.
Competitive Analysis: Identifying strengths and gaps in competitor products.
Problem Definition: Clear definition of user needs and challenges.
Formats:
Research summary document, user personas, empathy maps, and competitor analysis reports etc.
*Everything depends on the context, so deliverables may vary