What's included

• 1. Research & Discovery

  Description: Gathering insights about your target audience, competitors, and business goals to build a strong foundation for the design. This phase includes: User Research: User interviews, surveys, or analytics review. Competitive Analysis: Identifying strengths and gaps in competitor products. Problem Definition: Clear definition of user needs and challenges. Formats: Research summary document, user personas, empathy maps, and competitor analysis reports etc. *Everything depends on the context, so deliverables may vary

• 2. Ideation & Information Architecture

  Description: Exploring ideas, defining the structure, and crafting the user journey for your Web/SaaS application. Deliverables include: Brainstorming Concepts: Sketches or mind maps of potential solutions. User Flows: Visual maps showing how users will navigate the app. Information Architecture (IA): Sitemaps or hierarchical diagrams for content organization. Formats: User flow diagrams (PDFs) and IA in tools like Figma or Miro. *Everything depends on the context, so deliverables may vary

• 3. Low-Fidelity Wireframes

  Description: Creating black-and-white wireframes to outline the app's structure, layout, and core functionality. Formats: Wireframes delivered in Figma. Exported as PDFs for review. Quantity: Wireframes for all key screens (e.g., Homepage, Dashboard, Settings). *Everything depends on the context, so deliverables may vary

• 4. High-Fidelity UI Design

  Description: Turning wireframes into visually appealing, branded designs. Includes detailed designs for all key screens, with responsive layouts (desktop, tablet, mobile if required). Formats: High-fidelity mockups in Figma. Quantity: Final designs for all key screens *Everything depends on the context, so deliverables may vary

• 5. Interactive Prototypes

  Description: Clickable prototypes showcasing user flows, navigation, and interactive elements for validation and testing. Formats: Prototypes shared as Figma. Quantity: Prototypes for all core user journeys.

• 6. Usability Testing & Feedback

  Description: Conducting testing with real users to validate the design and identify areas for improvement. Deliverables include: Usability Testing Report: Insights, pain points, and actionable recommendations. Iterative Improvements: Updated prototypes based on testing feedback. Formats: Testing reports (PDFs) and updated prototypes.

• 7. Design System & Developer Handoff

  Description: Ensuring a seamless transition to development by providing a comprehensive design system and detailed specs. Deliverables include: Design System: Colors, typography, UI components (buttons, forms, etc.). Handoff Package: Finalized designs, responsive assets (SVG, PNG), and detailed annotations. Formats: Figma files, along with developer-ready specs and a style guide.