Standard Brand Identity Package

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Top Independent

Julia Sit

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Contact for pricing

About this service

Summary

Are you a start-up or small business looking for a simple yet distinct brand identity to get your business started? This Standard Brand Identity Package is a great choice for new businesses that need essential components to grow their brand until they are ready to invest in a more extensive brand strategy. Cohesive branding is essential to earn trust and credibility and differentiate yourself from your competitors.
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This service is a great choice if you:
are a start-up or a small business in the DTC eCommerce space
are just starting out
have a small branding budget
are going for a clean and modern brand identity

Process

What our time looks like together ​​👀
Introductory Call — We’ll hop on a call so we can learn more about each other, and for me to learn about you and your brand. This call is a great way for us to determine if we’re a good fit for this project. 
Proposal — I’ll send over a proposal that is specifically crafted for your project. 
Onboarding — If you’re happy with the proposal and excited to work together, I will send over onboarding documents including the contract and deposit invoice.
Brand Discovery Workshop — We’ll schedule a call to discuss in as much detail as possible about your brand. Everything I learn on this call will help me make strategic design decisions during the brand identity design process.
Brand Identity Design — During this time, I will be designing your brand identity.
Brand Presentation, Feedback & Revisions — 1 final concept will be presented to you via PDF that entails my design process and thinking. We’ll hop on a call to discuss your feedback that I will take to work on revisions.
Off-boarding — All that’s left after revisions is combining everything into a branding guidelines document for you to use as a guide to maintain cohesiveness and consistency.

What's included

Creative Direction
2-3x creative directions • Concepts will be presented to you via PDF and a screen-recorded video to explain each creative direction that will help you decide on the direction to move forward in.
Logo Suite
1x Primary, Secondary, and Submark logos • The purpose of three variations is to accommodate for different applications to ensure consistency and adaptability across different use cases. Your logo is the primary identifier of your business; it has to be well-recognized whether you’re reading from a small screen or a billboard.
Colour Palette
1x colour palette with 6 (or more) colours • This set of strategically chosen colours will represent your brand. Correct usage of the colour palette ensures consistency across brand materials and shows your brand’s personality.
Typography
2-3x typefaces • Font pairing exploration is done extensively to select the best typefaces to be used consistently throughout brand communications.
Application (Brand In Use)
This is the part where you will see your brand elements in action.
Photography Direction
Imagery sourcing, photography direction guidelines and explanation for lifestyle images, and product images. • A compilation of images will be used to communicate the direction the brand photography should go in to tell an authentic brand story, and evoke desired emotions that resonate with your target audience
Brand Guidelines Document
A document outlining the guidelines and specifications for logo, colour palette, typography usage, and photography direction. Guidelines should be followed to establish consistency and across your brand.