Understanding your competitors’ products and services and the market you are a part of. This means reviewing what they are doing and comparing their brand positioning, values, and identity to yours while searching for points of differentiation.

A SWOT analysis can help define your Strengths, Weaknesses, Opportunities, and Threats and help focus your business and branding efforts.



Create a mission and vision statement, defining what your company stands for, who you help, why you help, and how you do it differently, as well as stating the long-term hopes and aspirations of the company.

Create user personas and define the demographics of the people who will use your product or service.

Prepare your brand values and state what your brand stands for.

Develop the brand language and powerful words that your brand will use consistently when communicating your messaging.

We create your Brand style guide that will determine the rules and suggestions for displaying your brand visual throughout all the materials.





Once we reach a consensus on your brand’s positioning and how it will look and feel, you need to develop a road map to spread the word cost-effectively and opportunistically. With the help of a marketing plan, you will set goals over the coming weeks and months to introduce the brand to prospects and turn the brand into a profitable powerhouse. It’s also critical to have the flexibility to adjust the plan for marketing efforts that work and those that don’t.