User Research & Data Analysis

Stephanie Lawrence

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About this service

Summary

Execution and deliverables related to user testing and UX research. Includes providing reports, creating data analysis plans, planning and conducting user research, working with teams to establish long term agile research practices, tools and research ops, and UX research best practices. Along with my background in design, I also have experience in research consulting for multiple clients.

Process

The process would be tailored to each project, but follow the basic tenants of the scientific method: Specific activities would include:
An initial consultation to review business needs, the related designs, timeline, available resources, and desired analyses
A detailed research plan, with a schedule for research preparation and setup, data collection, relevant scripts and research protocols for remote sessions, and analysis plan for quantitative and qualitative data.
Meeting with stakeholders to establish research goals and design needs
Collaborating with designers to review designs and generate relevant research questions
Creating surveys to collect additional data from customers, and screen for potential research participants.
Setting up user research scheduling, recordings and debrief meetings during the data collection process.
Setting up user research tools like UserTesting, etc. to conduct un-moderated research.
Setting up collaborative reviews of the results, and conducting sessions to aid shared understanding of the conclusions and application of the research.

What's included

  • Research review

    An overview and summary of past user research, data analytics, and available literature, and documentation highlighting important UX issues and potential design solutions. Does not include active research sessions or data collection. Can be used to inform product team efforts.

  • User testing and interviews

    Conducting research with customers, and providing the results, takeaways, and raw data. Includes research operational setup (remote only), research planning and coordination, and conducting collaborative reviews of the results and design recommendations.

  • Customer data analysis plans

    Reviewing relevant product and customer behavioral data review and providing basic analyses, and coordinating plans with data teams for more complex analyses with larger datasets. Includes identifying customer behaviors to track in session tracking tools, establishing and reviewing relevant KPIs for product work, and documenting operationalized variables that can be used in future UX-related data explorations.

Skills and tools

User Researcher

UX Researcher

UX Designer

Adobe XD

Figma

Sketch

Industries

SaaS
E-Commerce

More services

UX & Product Design

Contact for pricing