Ah, AI— the mysterious new writer in town. Is she evil? Is she a genius? Is she conscious? Regardless of where you stand with AI, it’s not going anywhere, and I think it’s irresponsible for any copywriter to ignore something this disruptive. I’ve experimented quite a bit with AI to determine where it can strengthen my work, and where it makes it crumble. So far, I view AI as a great tool for research, inspiration, and pulling the threads of your own creativity. I don’t use it to straight-up write copy…yet. And I’m not convinced it won’t rule us all one day.