What's included

• Messaging Framework

  Outline each of your key personas and develop an outbound messaging guide for each one.

• Market-Problem Map

  Identify and categorize customer pain points within key market segments. It helps prioritize where to focus by showing which problems are most common and impactful.

• Sales Pitch / Demo Recommendations

  1:1 review of your sales pitch and demo deck.

• Sales Call Recording Recommendations

  If you are recording your sales calls (and if you aren't, start that today), get a 1:1 review of your sales call recordings with recommendations.

• Case Study

  We will work together to complete the Case Study Framework. It will become a foundational document through which you can craft a Sales Pitch and build a Content Marketing strategy. - Who - When/Why - Options - Success - Path to success - How this company helped me - Packaging ("Project Plan") - Product positioning - Pricing vs. Value