What's included

• Discovery Phase

  - Conduct a thorough analysis of the current website/app, identifying strengths, weaknesses, and areas for improvement. - Perform a competitive analysis to understand industry benchmarks. - Define target audience segments and create detailed user personas.

• Brand Guideline Development

  - Refine and document the updated brand identity, including color palette, typography, and logo usage. - Ensure consistency in branding elements across the website.

• Wireframing & Prototyping

  - Develop low-fidelity wireframes to outline the basic structure and layout of key website pages. - Create high-fidelity interactive prototypes to demonstrate user interactions and navigation flow.

• UX/UI Design

  - Craft visually engaging mockups for critical pages, ensuring alignment with the new brand guidelines. - Implement responsive design principles for a seamless experience across various devices.

• Style Guide & Design Assets

  - Compile a comprehensive style guide detailing design elements and their usage. - Provide all design assets, including graphical elements, icons, and images used in the redesign.

• Development Ready Files

  Deliver design files compatible with chosen development platforms, accompanied by any necessary code snippets.

• User Testing

  - Conduct user testing sessions to gather feedback on the design and user experience. - Iterate on the design based on user feedback to optimise usability.

• Documentation

  Provide detailed documentation explaining design choices, user experience considerations, and guidelines for developers.

• Training Materials (if applicable)

  Develop documentation for content editors or administrators on updating and maintaining the website.

• Post Launch Support Plan

  Outline a support and maintenance plan post-launch, including contact information for ongoing assistance.