Brand Essentials | Quick WinsTiciana Lascano
This package is ideal for brands that are just getting started or have limited time to realign their identity.
🎯We focus on the core elements of your brand strategy, ensuring a strong and consistent foundation.
Timelines may vary depending on the number of iterations required per deliverable. To keep the project moving efficiently, we include up to two revision rounds in total.
✔️If you have an urgent timeline, we can further streamline the process by adjusting deliverables and priorities.
What's included
🔍Strategic Brief | Strategic Diagnosis and Alignment Document
We start by aligning the brand at a strategic level, defining the brand context, outlining a synthetic hypothesis of the ideal customer, identifying the main brand challenge, uncovering the core positioning opportunity, and conducting an express market analysis. (1 week)
🔑Brand Platform
We then move on to a deeper understanding of the brand—defining its positioning, where it will compete in the market; shaping the brand personality, who we are and who we are for; and establishing a general tone of voice that defines how the brand speaks. (4 days)
🎨Creative Direction
Once we are aligned and approved on the previous deliverables, we move into the ideation phase—defining a central concept built around one strong, unifying idea, and exploring the conceptual territory through two moodboard proposals that outline distinct visual directions, including preliminary color palettes, tentative typography, graphic and visual references, and the overall emotional tone. (1 week)
💡Visual Identity System (2 revisions available)
Once a moodboard is selected, we move into the design phase—developing the main logo and its variations, defining the final color palette, selecting and refining typography, creating the graphic resources, and applying the system across key brand touchpoints through application examples. (1 week)
📍Final Deliverables
You will receive a concise brand book that includes the brand brief, brand platform, creative directions, and the complete visual identity system. In addition, you will receive the logo and its variations in PNG and JPG formats, as well as editable files in Figma, SVG, or Adobe Illustrator. The final typography files used within the identity system will also be included. (3 days)
Ticiana's other services
Starting at$600
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Illustrator
Service provided by
Ticiana Lascano Buenos Aires, Argentina
Brand Essentials | Quick WinsTiciana Lascano
Starting at$600
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Illustrator
This package is ideal for brands that are just getting started or have limited time to realign their identity.
🎯We focus on the core elements of your brand strategy, ensuring a strong and consistent foundation.
Timelines may vary depending on the number of iterations required per deliverable. To keep the project moving efficiently, we include up to two revision rounds in total.
✔️If you have an urgent timeline, we can further streamline the process by adjusting deliverables and priorities.
What's included
🔍Strategic Brief | Strategic Diagnosis and Alignment Document
We start by aligning the brand at a strategic level, defining the brand context, outlining a synthetic hypothesis of the ideal customer, identifying the main brand challenge, uncovering the core positioning opportunity, and conducting an express market analysis. (1 week)
🔑Brand Platform
We then move on to a deeper understanding of the brand—defining its positioning, where it will compete in the market; shaping the brand personality, who we are and who we are for; and establishing a general tone of voice that defines how the brand speaks. (4 days)
🎨Creative Direction
Once we are aligned and approved on the previous deliverables, we move into the ideation phase—defining a central concept built around one strong, unifying idea, and exploring the conceptual territory through two moodboard proposals that outline distinct visual directions, including preliminary color palettes, tentative typography, graphic and visual references, and the overall emotional tone. (1 week)
💡Visual Identity System (2 revisions available)
Once a moodboard is selected, we move into the design phase—developing the main logo and its variations, defining the final color palette, selecting and refining typography, creating the graphic resources, and applying the system across key brand touchpoints through application examples. (1 week)
📍Final Deliverables
You will receive a concise brand book that includes the brand brief, brand platform, creative directions, and the complete visual identity system. In addition, you will receive the logo and its variations in PNG and JPG formats, as well as editable files in Figma, SVG, or Adobe Illustrator. The final typography files used within the identity system will also be included. (3 days)
Ticiana's other services
$600