This package is for founders, freelancers, and small businesses ready to build a brand with depth, not just a logo. If you want strategic clarity, a visual system, a tone of voice, and a brandbook to keep everything consistent, this is the one.

In 4 weeks, you'll go from brief to a fully delivered brand: strategy, concept, visual identity, verbal language, and brandbook. This is the heart of my process: designed for brands that want to launch (or relaunch) with intention and clarity.

4 WEEKS · 5 STAGES · 5 MEETINGS

01 · Discovery Workshop meeting (25 min). You'll complete a strategic brief and we'll meet to map out the foundations of your brand. → Delivery: Brand Brief (24 hrs to complete)

02 · Strategy + Concept Validation meeting · Deep dive into brand pillars (35 min). → Delivery: Strategic Diagnosis + Brand Platform (purpose, mission, vision, 1 core concept, values, value prop, buyer persona, competition analysis, tone of voice) + Brand Concept (2 visual directions with moodboard, color palette and typography)

03 · Visual Exploration Validation meeting · Choose direction (35 min). → Delivery: Brand Proposal (defined visual direction, moodboard, concept) + 2 Visual Identity paths (principal logo, secondary logo, symbol, 2 graphic references, moodboard, color palette, typography, sensations, 3 brand applications)

04 · Visual | Verbal Identity Review meeting (35 min · includes 2 iteration rounds). Refinement and build-out of the chosen direction into a full system. → Delivery: Full Brandbook (visual direction, color codes and proportions, tone of voice, logo system, planimetric area, minimum size, applications, typography)

05 · Delivery Final meeting · Brandbook walkthrough (45 min). → Delivery: Final Files (PDF, Figma or .ai, hex/rgb, svg, typography) + complete handoff