Now what's next? A business is never complete without having a unique brand strategy. That comprises of a mission and vision statement that highlights your core values and goals. This curates an emotional response in your target audience, sets expectations and goals for your team to reach. It also gives a preview for what your business is about.  

Next comes the about us page or as I call it, your brand story. It creates security and assurance in your customer's heart. This is also an opportunity to emotionally target your audience, highlight their pain points and give them solutions. An about us page is not supposed to be of traditional corporate lines. It is supposed to be open and clear. Because you won't buy something from a site that has no inside information about who they are or what they specialize in. An about us page is where you seal the deal.

I will also include a USP in your about us or mission/vision statement. A unique selling point gives you the opportunity for your brand to be its own self. It makes your business stand out and answers the question “Why this business and not others?" Because ordinary and common businesses never reach new heights.

 

Still confused? Let me explain!Take Claire's corporation for example. You can see that their about us page has their target audience mentioned, they provide solutions and reasons why to buy from them which automatically forces the customer to convert. Their way of conversing is easy, readable and very engaging because their target audience is pre-teens. The same vibe tat pre-teens go through every day. This makes their emotions regulate and creates excitement to place an order.  

 

Here is what you will get in each package:

Basic strategy: You'll get a vision and mission statement containing goals and core values.

Main elements: Mission/Vision statement, USP, Elevator pitch, value proposition, about us, brand story, brand value

Premium strategy: Standard package + voice and tone guidelines

 

Contact me now before placing an order.

Let's make your business a brand.