What's included

• Brand Definition

  An interview with you and stakeholders to define your brand. We'll clarify its look, sound, vision, goals, audience, desired feelings, personality, and unique strengths. This brief will guide your brand’s design, messaging, and growth.

• Logo

  The core element of your brand identity will be delivered in all the necessary formats. The logo will be available in black and white, color and all necessary variants. It will be presented on mockups to see how it works in the real world.

• Color Palette

  Your signature brand color and the secondary palette of colors that defines your brand.

• Fonts

  All the fonts associated to your brand, with a notice and examples to use them properly.

• Taglines

  Funny, evocative or descriptive sentences that capture the essence of your business.

• Visual Style

  A definition of the style of illustration or photography, shapes, patterns or other visual element that defines the visual system. There will be examples provided to you can see how that visual system applies to your social media posts, to your merchandising or your website.

• Social Media Profile

  A profile image and a banner for all your social media accounts, ready to use.

• Brand guidelines

  A document that lays out the strategy behind your brand : your story, your personality, your mission, and more. This document also details your brand identity and how the different elements interact with each other : color, fonts, imagery, messaging. That document will serve as a reference to create new materials going forward.