Complete Brand Identity Design

Gil Ndjouwou

(0)

Starting at

1,300

About this service

Summary

I have established brand identities for multiple clients, either from scratch or by updating existing ones. I have written design guideline books and defined core brand components, ensuring each brand evolves while maintaining a distinctive presence that sets it apart from the crowd.

Process

Preparation work

First, we will schedule a call to have a detailed discussion about your project and the problems you have to solve.

After that discussion, I will send you a proposal for a design package. we've decided on together during that initial conversation.

Once we agree on that proposal, I will have a deeper interview with you (and your key partners) about your brand needs and what makes you special.

That second interview will allow me to conduct research based on samples of your current branding (if existing) and your competitors to see how you compare and how we can make you stand out

To conclude that research, I will write a brief that will guide the design work to come and give you clarity about your business. The goal here is to have the essence of your business on paper so we can translate it into visuals that connect with your target audience.

Design process

Now the development of the theme of your brand begins. I will present you with sample layouts throughout this process so you can get a good idea of the brand. We will have a screen sharing meeting during which I will explain the reasoning behind my decisions and show you the different elements of your brand in interaction with each other and in real life situations.

Through little tweaks and refinements, we will progressively get to the point where the proposed solutions hit right on target.

Brand guidelines book

I will write your brand guidelines book. It will contain all the elements of your brand identity listed and detailed : logo, typography, color palette, strategy, icons, visual style, example layouts, merchandising, stationery etc. This will serve as a reference to maintain your brand's homogeneity when you build and add elements to your brand.

FAQs

How does will it take from first meeting to delivery ?
Allow 3 to 5 weeks for a typical brand identity project. If there is templates, packaging, motion or marketing pieces included, add an extra 1 to 4 weeks.

What's included

Brand Definition
An interview with you and stakeholders to define your brand. We'll clarify its look, sound, vision, goals, audience, desired feelings, personality, and unique strengths. This brief will guide your brand’s design, messaging, and growth.
Logo
The core element of your brand identity will be delivered in all the necessary formats. The logo will be available in black and white, color and all necessary variants. It will be presented on mockups to see how it works in the real world.
Color Palette
Your signature brand color and the secondary palette of colors that defines your brand.
Fonts
All the fonts associated to your brand, with a notice and examples to use them properly.
Taglines
Funny, evocative or descriptive sentences that capture the essence of your business.
Visual Style
A definition of the style of illustration or photography, shapes, patterns or other visual element that defines the visual system. There will be examples provided to you can see how that visual system applies to your social media posts, to your merchandising or your website.
Social Media Profile
A profile image and a banner for all your social media accounts, ready to use.
Brand guidelines
A document that lays out the strategy behind your brand : your story, your personality, your mission, and more. This document also details your brand identity and how the different elements interact with each other : color, fonts, imagery, messaging. That document will serve as a reference to create new materials going forward.