Brand Marketing

Keera Agency

(0)

Starting at

$

1,000

/mo

About this service

Summary

Brand marketing, also known as brand advertising, is the process of promoting and building awareness of a brand and its products or services to a target audience. It involves creating a compelling and consistent brand identity, messaging, and visual representation to attract and engage customers. Brand marketing aims to create positive associations and perceptions of the brand in the minds of consumers.
Brand Marketing Outcomes
Brand Awareness: One of the primary goals of brand marketing is to increase the visibility and recognition of the brand among the target audience. This outcome ensures that the brand is top-of-mind when customers are making purchasing decisions.
Brand Recognition: Successful brand marketing efforts lead to brand recognition, where customers can easily identify the brand by its logo, colors, or other visual elements.
Perceived Value: Brand marketing can enhance the perceived value of products or services. Customers may be willing to pay a premium for a brand they trust and perceive as high-quality.
Customer Loyalty: Effective brand marketing can cultivate a sense of loyalty and attachment among customers, encouraging repeat purchases and fostering long-term relationships.
Brand Equity: Brand marketing contributes to the development of brand equity, which represents the intangible value of a brand. Strong brand equity can lead to increased market share and competitive advantage.
Market Positioning: Brand marketing helps position the brand in the market, differentiating it from competitors and occupying a unique and favorable space in the minds of customers.
Customer Trust: Building trust is a significant outcome of brand marketing. Trustworthy brands are more likely to retain customers and attract new ones through word-of-mouth recommendations.
Emotional Connection: Effective brand marketing creates emotional connections between the brand and its customers. This emotional bond can lead to brand advocacy and increased customer retention.
Increased Sales: While the immediate focus of brand marketing may not be on sales, over time, a strong brand can positively impact sales by making it easier to convert potential customers and retain existing ones.
Word-of-Mouth Marketing: Satisfied customers who have a strong connection with the brand are more likely to engage in word-of-mouth marketing, recommending the brand to their network.
Market Expansion: A well-established brand can more easily expand into new markets, product lines, or demographics, leveraging existing brand equity.
Attracting Talent: A strong brand is appealing to potential employees, making it easier to attract and retain top talent.
Investor Confidence: A reputable brand can attract investors and secure funding more easily, enabling business growth.
Crisis Resilience: Brands with a positive reputation built through brand marketing are often more resilient in the face of crises, as customers may give them the benefit of the doubt.
Social Responsibility and Sustainability: Effective brand marketing can communicate a brand's commitment to social responsibility and sustainability, appealing to socially conscious consumers.
Competitive Advantage: Strong brand marketing can establish a competitive advantage that sets the brand apart in the market, making it less vulnerable to price wars and market fluctuations.
Market Leadership: Over time, successful brand marketing can help the brand become a market leader, with a strong market share and the ability to influence market trends.
Brand marketing is an ongoing process that involves creating and nurturing the brand's image, maintaining relevance in the market, and building customer loyalty. A strong and well-executed brand marketing strategy can lead to increased brand awareness, customer trust, and business growth.

What's included

  • Marketing Plan

    A comprehensive marketing plan that outlines the strategies, tactics, and goals of the brand marketing campaign. This document serves as a roadmap for the entire campaign.

  • Campaign Concept and Creative

    The central concept and creative elements of the campaign, including taglines, themes, and design concepts.

  • Marketing Collateral

    Printed or digital marketing materials, such as brochures, flyers, posters, banners, and pamphlets, designed to promote the brand and campaign.

  • Digital Assets

    Various digital marketing assets, including graphics, banners, social media images, and email templates, created to maintain brand consistency in the online space.

  • Advertising Materials

    Ad creatives, including copy, visuals, and specifications for various advertising platforms, such as print, digital, social media, and outdoor advertising.

  • Website Updates

    Design and content updates to the brand's website to align with the campaign's messaging and goals.

  • Social Media Content

    A content calendar, social media posts, and other assets for social media marketing, ensuring a consistent brand presence.

  • Email Marketing Campaign

    Design and content for email marketing campaigns, including newsletters, promotional emails, and drip campaigns.

  • Video Content

    Scripts, storyboards, or final video assets for video marketing efforts, including advertisements, promotional videos, and branded content.

  • Search Engine Optimization (SEO) Strategy

    A document outlining the SEO strategy, including keywords, meta tags, and on-page optimization recommendations for improved visibility.

  • Content Marketing

    Blog posts, articles, whitepapers, and other content pieces created to engage the target audience and provide value.

  • Public Relations Materials

    Press releases, media kits, and other PR assets for media outreach and public relations efforts.

  • Influencer Marketing Materials

    Content, messaging, and guidelines for influencer partnerships, if applicable.

  • Event and Experiential Marketing Assets

    Materials for events, trade shows, and experiential marketing, including booth designs, banners, and promotional items.

  • Performance Reports

    Reports and analytics on key performance indicators (KPIs) to measure the effectiveness of the brand marketing campaign.

  • Market Research & Audience Insights

    Research findings and audience insights that inform the campaign's strategies and messaging.

  • Marketing Budget

    A budget outlining the allocation of funds to different marketing activities and channels.

  • Brand Guidelines Compliance

    Guidelines ensuring that all marketing materials and messaging align with the brand's identity and values.

  • Marketing Schedule

    A schedule outlining the timing and sequencing of various marketing activities and promotions.

  • Photography & Imagery

    High-quality images and visuals that enhance the visual appeal of marketing materials and campaigns.

  • Sponsorship & Partnership Materials

    Materials related to brand partnerships, sponsorships, and collaborations, such as co-branded assets.

  • Customer Testimonials & Reviews

    Assets featuring customer testimonials, reviews, and endorsements to build trust and credibility.

Skills and tools

Marketing Strategist
Content Creator
Social Media Strategist
Adobe Illustrator
Adobe Photoshop
Canva

Work with me

More services

Brand Strategy Workshop

STARTING AT

$2,000

fixed rate, 2 weeks

Brand Identity Design

Example projects

STARTING AT

$280/week

weekly rate, 2-4 weeks

Packaging Design

Example projects

STARTING AT

$750/week

weekly rate, 1-2 weeks