Brand Identity Design
Starting at
$
280
/wkAbout this service
Summary
What's included
Logo & Monogram
Various file formats of the logo, including vector files (e.g., AI or EPS) for scalability and raster files (e.g., PNG or JPEG) for web and print use.
Logo Variations
Different versions of the logo, such as horizontal and vertical orientations, color and monochrome variations, and reverse options for use on dark backgrounds.
Color Palette
A detailed color palette specifying the primary brand colors along with their hexadecimal (hex) or Pantone (PMS) values.
Typography Guidelines
Recommendations for fonts and typography styles to maintain consistency in brand materials, including headings, subheadings, and body text.
Visual Elements
Any additional visual elements like patterns, icons, or illustrations that are part of the brand identity, provided in appropriate file formats.
Mockups & Visual Examples
Mockups of the logo and brand elements applied to various collateral, such as business cards, letterheads, merchandise, and digital assets.
Stationary Design
If applicable, the design files for business cards, letterheads, envelopes, and other stationery items incorporating the brand identity.
Design Source Files
The original design files for all brand elements, which may be useful for making future adjustments or additions.
Print Ready Files
Print-ready files for any printed materials, specifying color profiles, bleed areas, and crop marks to ensure accurate reproduction.
Social media design
8-12 Social media posters and profile images to help you kick start your brand marketing implementation. They sets the voice, tone & consistency of your future social media content direction.
Brand Guidelines Manual
30-60 page comprehensive brand guidelines document outlining the proper usage of all brand elements, including logo placement, clear space, color usage, and more. Detailed instructions on how to use the logo, color palette, and typography in various applications, such as print, digital, and merchandise.
Example projects
Skills and tools
Brand Designer
Packaging Designer
Print Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop