Brand Strategy & Design

Zainab Shakir

(0)

Starting at

2,000

About this service

Summary

This is how we'll do it!

Melting the ice - Before beginning with any messy work, I would first love to meet with you 1-on-1 and take a deep dive into your business goals and mission. This will help me understand your brand's values, and what exactly is it that you are looking for. I'll gather useful information about your brand which will then help me make the right creative decisions.

Moodboards - After our meeting, I will jump right into creating moodboards for your brand. 'Moodboarding' is a really crucial step of the entire creative process, as this will be the stage where I'll present you with 2 different boards (containing different colours, fonts, images, etc.) for the brand's visual identity, and will move on with the one that you feel is the best creative direction for your brand.

Designing the Logo Suite - Once we decide upon the visual direction, I will then start designing the logo suite which, as mentioned above, will include a Primary, Secondary and a Brand Mark Logo. I will only move further from this step once I get your approval on the logo designs :)

Building Your Brand - Here's where the magic happens! I will decide upon other brand assets such as a primary (headings, sub headings) typeface and a secondary (body copy) typeface for your brand, colour palette, brand pattern (if required), business card, letterhead, etc. I'll present my designs as mockups (real-life applications of the brand) so that you can get a clear picture of how this will come out to be, and will make revisions based on your feedback!

Brand + Logo Style Guide - Finally, I will provide you with written guidelines regarding the usage of the brand assets and the logos. This will help you while making decisions about using your brand elements in the best visually pleasing way possible!

You're good to go - If needed, I will make revisions based on your feedback and will provide you with the full brand package so that you're good to go with your brand :)

What's included

Primary Logo
This will be the Signature logo for your business. The primary logo mainly finds use on business cards, letterheads, websites, merchandise etc. It usually is a Word mark (full name) or a Combination mark (full name + a symbol/icon) logo, however these are no rules set in stone, so we'll work out what works best for you! You will be receiving this logo in different file formats such as: PNG, JPG, SVG, PDF for easy use across different platforms.
Secondary Logo
This will be more of an alternate version of the primary logo. The secondary logo is mainly used when the application of the primary logo is not feasible. In simple terms, if you have to stretch or squish the logo to make it fit in the available space, you can use the alternate or secondary logo instead! This will also be provided in different file formats suitable for different mediums.
Brand/Iconic Mark Logo
Even though not always required, it is really useful to have an icon or symbol that represents your brand. Iconic mark logos are easily recognisable, and they help make your brand stand out and be memorable among your consumers!
Colour Palette + Typography + Brand Pattern
If the logo is the forefront of your brand, then these components form the backbone of your business's visual identity, and hence are just as important. Having a strong and narrow colour palette, and a primary typeface to represent your brand cohesively, will not only make you stand out from your competitors, but will also help you establish a strong branded presence which in turn will make your brand a trustworthy one!
Brand + Logo Style Guide
After the creation of the logo suite and all the brand assets, I will put together a PDF document that will outline the brand guidelines. The purpose of this document is to highlight the standard way to use the logos and other brand assets such as colour combinations, typography, brand patterns, etc. in order for you to present your brand at it's best on every medium :)

Example projects