What's included

• Primary Logo

  This will be the Signature logo for your business. The primary logo mainly finds use on business cards, letterheads, websites, merchandise etc. It usually is a Word mark (full name) or a Combination mark (full name + a symbol/icon) logo, however these are no rules set in stone, so we'll work out what works best for you! You will be receiving this logo in different file formats such as: PNG, JPG, SVG, PDF for easy use across different platforms.

• Secondary Logo

  This will be more of an alternate version of the primary logo. The secondary logo is mainly used when the application of the primary logo is not feasible. In simple terms, if you have to stretch or squish the logo to make it fit in the available space, you can use the alternate or secondary logo instead! This will also be provided in different file formats suitable for different mediums.

• Brand/Iconic Mark Logo

  Even though not always required, it is really useful to have an icon or symbol that represents your brand. Iconic mark logos are easily recognisable, and they help make your brand stand out and be memorable among your consumers!

• Colour Palette + Typography + Brand Pattern

  If the logo is the forefront of your brand, then these components form the backbone of your business's visual identity, and hence are just as important. Having a strong and narrow colour palette, and a primary typeface to represent your brand cohesively, will not only make you stand out from your competitors, but will also help you establish a strong branded presence which in turn will make your brand a trustworthy one!

• Brand + Logo Style Guide

  After the creation of the logo suite and all the brand assets, I will put together a PDF document that will outline the brand guidelines. The purpose of this document is to highlight the standard way to use the logos and other brand assets such as colour combinations, typography, brand patterns, etc. in order for you to present your brand at it's best on every medium :)