Logo Suite Design

Zainab Shakir

(0)

Starting at

250

About this service

Summary

Here's how we'll do it!

Melting the ice- Before beginning with any messy work, I would first love to meet with you 1-on-1 and take a deep dive into your business goals and mission. This will help me understand your brand's values, and what exactly is it that you are looking for. I'll gather useful information about your brand which will then help me make the right creative decisions.

Moodboards- After our meeting, I will jump right into creating moodboards for your brand. 'Moodboarding' is a really crucial step of the entire creative process, as this will be the stage where I'll present you with 2 different boards (containing different colours, fonts, images, etc.) for the brand's visual identity, and will move on with the one that you feel is the best creative direction for your brand.

Designing Your Logos- Here's where the magic will happen! Once we decide upon the visual direction, I will then start designing a monochromatic (Black & White) logo suite which, as mentioned above, will include a Primary, Secondary and a Brand Mark Logo. I'll present my designs as mockups (real-life applications of the brand) so that you can get a clear picture of how this will come out to be, and will make revisions based on your feedback!

Adding Colour- Next up, I will pull colours form the selected moodboard and will create a colour palette for the logo suite. I will provide you with all the logos in all the different colours combinations, including monochromatic logos in full Black and full White.

You're good to go- If needed, I will make revisions based on your feedback and will provide you with the full logo package so that you're good to go with your brand :)

What's included

Primary Logo
This will be the Signature logo for your business. The primary logo mainly finds use on business cards, letterheads, websites, merchandise etc. It usually is a Word mark (full name) or a Combination mark (full name + a symbol/icon) logo, however these are no rules set in stone, so we'll work out what works best for you! You will be receiving this logo in different file formats such as: PNG, JPG, SVG, PDF for easy use across different platforms.
Secondary Logo
Secondary Logo This will be more of an alternate version of the primary logo. The secondary logo is mainly used when the application of the primary logo is not feasible. In simple terms, if you have to stretch or squish the logo to make it fit in the available space, you can use the alternate or secondary logo instead! This will also be provided in different file formats suitable for different mediums.
Brand/Iconic Mark Logo
Even though not always required, it is really useful to have an icon or symbol that represents your brand. Iconic mark logos are easily recognisable, and they help make your brand stand out and be memorable among your consumers!

Example projects