Brand-Marketing Strategy

Vladimir Nikandrov

(0)

Starting at

4,400

About this service

Summary

Strategy is like a business geographical map. Made to take steps only in the right direction.

The strategy is a five-week team effort of a project supervisor, two strategists, a content manager, a designer, and you in the core. We work in four stages, each followed by a meeting. In the end, as a result, you will get a full-fledged strategy document, which you will (really) want to implement.

Why don't the majority of good strategies work?

The problem is that strategies often have only a market orientation but lack sincerity: the personality behind the business is neglected with all the meanings, values, and individual characteristics. Our approach covers both the market and the personality: we meld these two in the process, like particles in a hadron collider. And a third essence emerges — a living strategy.

The strategy will result in more effective marketing investments through new missions, values, and the structuring of brand and marketing processes. You will understand how to position yourself in social networks and learn how to use highly effective marketing connections.

What's included

Strategy Session — Business Audit
A strategic session is a 2-3 hour meeting. Together we're immersing in your business. Finding answers to perplexing questions. You'll get a PDF with a detailed description of your current business stage.
Research
We collect data about competitors, the target audience, and the company to develop a strategy. We create a brand platform that will clearly and easily communicate your unique messages to the target audience. We rely not only on the characteristics of the market, competitors, and in-depth study of the audience but also on the personal values of the owner and the business. We show you how to stay relevant without changing yourself.
Brand Platform
We help you find the Big Idea, which will become the axis of business and not only bring obvious benefits but also gather around a loyal audience. A brand becomes strong when words don't contradict deeds - that's where an honest and lively Big Idea helps.
Content & Visuals
Guided by the Big Brand Idea, we create solutions in text, design, and photography that emphasize the uniqueness of the brand and reflect the values of the audience at the level of "personality attitudes. We reinterpret cultural symbols and values. We translate them into verbal meanings (texts) and visual, graphic language (videos, photos, design).
Marketing Funnel & CJM
The challenge for marketing is to create the conditions and context in which the customer's experience with the brand is as holistic, effective, and ethical as possible all the way around. We assemble marketing based on research, experience, and ideology using the Client Journey Map (CJM) model.
Action Plan
We'll audit your website, identity, advertising, content marketing, and marketing funnel — tell you what mechanics we can use next and how we can improve their effectiveness, and give you a big picture of what needs improvement.
Beautifully Designed PDF Presentation
We will make a beautiful design of all the blocks into a large aesthetic presentation. On average, one presentation holds 300 slides. You will be able to print the presentation and use it as a brand book.