Brand Identity + Design

Vladimir Nikandrov

(0)

Starting at

4,400

About this service

Summary

Identity is a visual language that harmoniously communicates your brand's function and aesthetics outward and inward.

It is an opportunity to be seen. We create emotional connections through visual metaphors. The aesthetic code of the brand is essential to strive in a world full of empty and pointless things.

We think it's important to develop the visual language as a unity of meaningful elements — so the brand identity becomes an extension of the philosophy you live by.

Every project and the people behind it is an opportunity for deep immersion and sensitivity: from narrow briefing questions to empathy-driven results.

We value mutuality: shared interest, responsibility, and willingness to listen — this is crucial for shaping brand visual language that remains relevant through time.

What's included

Conceptual Core
We meet to solve the business problem of the project and discuss the details. After the meeting, we form a conceptual core — the visual vector of the identity, the unchanging constant that defines the overall aesthetic character of the brand. During this stage, we also consider ideas for physical and digital media, adjusted to the product specifications.
Design Concept
Based on the conceptual core, we develop a design concept: key visual metaphor, logo, colors, and typography. Relying on this framework we develop the brand image in both real and digital environments, creating a brand identity kit for social media and other brand deliverables.
Guidelines
We compile all the ideas on identity into a document that covers application guidelines. We prepare layouts and templates for implementation in print and digital media. All are supported with a brief action plan for the brand identity integration.
Layouts + PDFs
Logos in different variations, typography, color solutions, design elements, 4 physical media (business cards, letters, packages), and a full version of the brand book with recommendations for use.
Instagram Style-Kit
Instagram layouts — 10 feed templates, 10 stories templates, 5 live/reels templates, highlights design concept.

Example projects