Creative Brand Visual Identity
Starting at
$
1,999
About this service
Summary
Crafted creative, modern, and striking brand identities to make businesses stand out from competitors.
Process
1. Concept Development
Moodboard Creation: Compile visual inspiration, including color palettes, typography, and design styles that align with the brand's essence.
Sketches & Drafts: Create rough concepts of logos, symbols, and overall design elements.
2. Logo Design
Concept Exploration: Develop multiple logo options that represent the brand values.
Refinement: Narrow down the strongest concept based on feedback, and refine it to meet the brand’s positioning and tone.
3. Typography & Color Palette
Font Selection: Choose typefaces that complement the brand’s personality.
Color Exploration: Develop a color palette that aligns with the emotions and tone of the brand (primary, secondary, and accent colors).
4. Visual Elements & Graphic Style
Iconography: Design supporting icons and symbols that enhance the brand identity.
Imagery & Photography Guidelines: Set the style for photography or illustrations that will represent the brand.
Pattern Design: Create unique patterns or motifs that can be used across brand assets.
5. Brand Guidelines
Logo Usage: Provide clear instructions on how to use and not use the logo (e.g., spacing, color variations, backgrounds).
Color & Typography Guidelines: Detail the appropriate use of colors and fonts.
Imagery & Tone: Explain how the brand’s photography or imagery should be used to convey the brand’s personality.
Applications: Include examples of how the brand visual identity should appear across mediums (business cards, social media, website, packaging, etc.).
6. Implementation & Final Deliverables
Delivery of Files: Provide final logo files (vector and raster), font files, color palettes, and brand elements in various formats (AI, PNG, SVG, etc.).
Training/Support: Offer support on how to use the visual identity, including training if needed for internal teams.
What's included
Logo Design
Custom Logo- Lettered Logotype Logo suite (Primary-Secondary logos) Submark Logo or Logo Badge or Logo Mark
Brand Visual Style
Brand Icons Illustrations Brand Pattern Brand Color Scheme Brand Typography Scheme
Brand In Action
Visual Style Compositions Mockups
Style Guide
Full Brand Style Guideline Document
Add-on Services Available
- Stationery design - Packaging design - Label design - Social media templates Contact for other add-on services.
Example projects
Duration
4 weeks
Skills and tools
Brand Designer
Graphic Designer
Creative Director
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
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