Complete Branding Package — Strategy, Logo & Visual Identity

Pro

Tolik Nguyen

Starting at

10,000

About this service

Summary

Includes Brand Strategy and Visual Identity.

We start off with user and industry, develop your traits and persona as a foundation for your brand identity. This gives you a clear sense of direction on how to better present yourself to your target audience and communicate in a way that is authentic to them.

Apart from standard assets - logo, colors, typeface, photo treatment, graphic elements), visual identity can include various collateral like social media templates, letterheads, animated logo, newsletter design, presentations and pitch decks, merchandise, etc. Exports and open files as well as detailed brand guidelines with visual references are also included.

FAQs

Do you specialize in corporate branding?
Yes, absolutely. Our diverse experience covers everything from corporate branding to corporate identity, including working with large organizations seeking to sharpen their position in the market, and align house brands under an umbrella brand identity.
How do you make sure that the final brand identity isn’t just something we like, but really reflects our business?
We have a very collaborative process. In the beginning phase of brand strategy, we engage stakeholders through workshops and interviews to set clear goals and criteria for the branding outcome. We present design concepts with a clear strategic rationale, and iterate according to your feedback, ensuring that the ultimate brand identity is authentic, relevant and aligned with your goals.
What happens when a branding project is wrapped up?
We transfer digital files and comprehensive brand guidelines to you, and offer comprehensive support including rollout support across platforms and ongoing design assistance.

What's included

Brand strategy essentials
Develop your traits and persona as a foundation for your brand identity
Logo design
Multiple initial directions + refinements.
Color palette
Primary, secondary, neutral, extended colors.
Typography system
Heading styles, paragraph styles, font pairing.
Visual language
Patterns, shapes, graphic motifs, or illustration style (if included).
Brand usage guidelines
Clear instructions on how to use the brand across digital & print.
Brand assets export, source files
Organized with components and branding structure.