Brand strategy development for ambitious organizations 🥇Duncan | Strategist & Copywriter
A structured, research-informed process to define your brand narrative in a way that differentiates it from the competition (and indirect alternatives) and resonates with customers’ needs and goals.
Your brand promise shouldn’t be about what you can do for customers; it’s what they can do/be/feel with you in their life. The customer is the hero; you're the enabler.
The brand strategy process was one of the best supplier experiences I've ever had.
- Salim Jernite, then-CEO of Clevy, Paris (full client testimonial here)
What's included
Stakeholder interviews
Series of one-on-one interviews with your stakeholders to understand their views of your offerings, competitive strengths and culture. Interviews could go beyond your internal team to include outside industry experts. Deliverable format: a document with quotes and insights that also will inform the overall brand strategy.
Analysis of market space and competitors
Analysis of your direct or indirect competitors' positioning, vision/mission and values as articulated in their Web presence and media relations. Comparative online metrics: traffic, social, SEO, PPC ads, etc. Insights from industry articles, blogs, videos, podcasts, and the like. Deliverable format: a document with a detailed overview of the market landscape.
Customer interviews
Series of one-on-one interviews with some of your customers to understand their pain points, desired gains, and views of your corresponding pain relievers and gain enablers. Deliverable format: summaries and insights that also will inform the brand platform.
Brand platform
Recommendations, rationale and implications for brand behavior for each of the following aspects, summarizing and structuring project work to date: brand positioning (your differentiation), brand promise (your value proposition), brand personality (your flavor). Deliverable format: presentation and brand platform reference document.
Duncan's other services
Contact for pricing
Tags
Brand24
BrandMentions
Google Apps
SEMrush
Zoom
Brand Strategist
Business Consultant
Business Strategist
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Duncan | Strategist & Copywriter Prince Edward, Canada
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Brand strategy development for ambitious organizations 🥇Duncan | Strategist & Copywriter
Contact for pricing
Tags
Brand24
BrandMentions
Google Apps
SEMrush
Zoom
Brand Strategist
Business Consultant
Business Strategist
A structured, research-informed process to define your brand narrative in a way that differentiates it from the competition (and indirect alternatives) and resonates with customers’ needs and goals.
Your brand promise shouldn’t be about what you can do for customers; it’s what they can do/be/feel with you in their life. The customer is the hero; you're the enabler.
The brand strategy process was one of the best supplier experiences I've ever had.
- Salim Jernite, then-CEO of Clevy, Paris (full client testimonial here)
What's included
Stakeholder interviews
Series of one-on-one interviews with your stakeholders to understand their views of your offerings, competitive strengths and culture. Interviews could go beyond your internal team to include outside industry experts. Deliverable format: a document with quotes and insights that also will inform the overall brand strategy.
Analysis of market space and competitors
Analysis of your direct or indirect competitors' positioning, vision/mission and values as articulated in their Web presence and media relations. Comparative online metrics: traffic, social, SEO, PPC ads, etc. Insights from industry articles, blogs, videos, podcasts, and the like. Deliverable format: a document with a detailed overview of the market landscape.
Customer interviews
Series of one-on-one interviews with some of your customers to understand their pain points, desired gains, and views of your corresponding pain relievers and gain enablers. Deliverable format: summaries and insights that also will inform the brand platform.
Brand platform
Recommendations, rationale and implications for brand behavior for each of the following aspects, summarizing and structuring project work to date: brand positioning (your differentiation), brand promise (your value proposition), brand personality (your flavor). Deliverable format: presentation and brand platform reference document.
Duncan's other services
Contact for pricing