Customer survey to uncover brand insights 🕵️Duncan | Strategist & Copywriter
Boost your marketing effectiveness and customer retention by better understanding how your stakeholders perceive your brand, why customers choose you over the competition and what geographic differences or other segmentation might exist among your customer base.
What's included
Survey question design
Define survey objectives in consultation with you. Craft a series of carefully -formulated strategic questions that will reveal key aspects, such as how your brand is perceived by your stakeholders (customers, resellers, partners, etc), why customers choose you over the competition and what geographic differences or other segmentation might exist among your customer base. Deliverable format: word processing document with series of questions.
Survey integration, layout and testing
Integration of approved survey questions into a platform such as Typeform. Design customization to match layout to your brand colours. Testing of survey to ensure the flow works as intended. Deliverable format: ready-to-use integrated survey with optional code to embed in your website if so desired.
Survey invite and reminder scripts
Messaging scripts for survey invitations and reminders that you can use in email, social, SMS, in-app prompts, banners on your website, etc. Deliverable format: word processing document.
Results dashboard configuration
Configuration of an online dashboard detailing survey results. Deliverable format: results dashboard you can refer to during and after survey completion.
Survey findings analysis
Analysis of survey findings that makes connections to your brand's situation and surfaces trends and patterns that may not be evident in the results dashboard. Deliverable format: survey results analysis document.
Duncan's other services
Contact for pricing
Tags
Google Apps
Typeform
Brand Strategist
Market Researcher
User Researcher
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Duncan | Strategist & Copywriter Prince Edward, Canada
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Customer survey to uncover brand insights 🕵️Duncan | Strategist & Copywriter
Contact for pricing
Tags
Google Apps
Typeform
Brand Strategist
Market Researcher
User Researcher
Boost your marketing effectiveness and customer retention by better understanding how your stakeholders perceive your brand, why customers choose you over the competition and what geographic differences or other segmentation might exist among your customer base.
What's included
Survey question design
Define survey objectives in consultation with you. Craft a series of carefully -formulated strategic questions that will reveal key aspects, such as how your brand is perceived by your stakeholders (customers, resellers, partners, etc), why customers choose you over the competition and what geographic differences or other segmentation might exist among your customer base. Deliverable format: word processing document with series of questions.
Survey integration, layout and testing
Integration of approved survey questions into a platform such as Typeform. Design customization to match layout to your brand colours. Testing of survey to ensure the flow works as intended. Deliverable format: ready-to-use integrated survey with optional code to embed in your website if so desired.
Survey invite and reminder scripts
Messaging scripts for survey invitations and reminders that you can use in email, social, SMS, in-app prompts, banners on your website, etc. Deliverable format: word processing document.
Results dashboard configuration
Configuration of an online dashboard detailing survey results. Deliverable format: results dashboard you can refer to during and after survey completion.
Survey findings analysis
Analysis of survey findings that makes connections to your brand's situation and surfaces trends and patterns that may not be evident in the results dashboard. Deliverable format: survey results analysis document.
Duncan's other services
Contact for pricing