What's included

• Briefing

  A comprehensive initial discovery phase focused on understanding the company’s context, goals, audience, competitive landscape, and brand challenges. This step defines the foundation for all strategic and creative decisions.

• Strategy & Case Study

  A structured strategic document outlining positioning, personality, narrative pillars, differentiation, and the conceptual reasoning behind the proposed solutions. Includes a case-study-style explanation to provide clarity and alignment.

• Market Research

  An analytical review of industry benchmarks, competitors, audience behavior, and market opportunities. This research supports a data-driven approach to building a relevant and future-proof brand.

• Technical Validation

  A technical assessment to ensure feasibility, functionality, and consistency across platforms, formats, and real-world applications. Guarantees that the brand performs effectively in all contexts.

• Delivery & Review

  A complete delivery of all agreed-upon materials, followed by a structured review process to refine, adjust, and ensure alignment with expectations. Ensures a smooth and polished final result.