Visual Identity System
Starting at
$
3,500
About this service
Summary
FAQs
1. What is included in your Brand Identity service?
My service includes strategic discovery, moodboards, visual concept development, logo design, typography, color palette, graphic system, brand assets, presentation deck, and a complete Brand Identity Guidelines document.
2. How long does the full process take?
On average, the project takes 4–6 weeks, depending on scope, revision rounds, and the client’s response times. Complex brands or expanded visual systems may require additional time.
3. What makes your approach unique?
I combine strategic depth with emotional clarity, helping founders build brands that feel authentic and aligned with their long-term vision. My process integrates business strategy, storytelling, and design to create identities that are not only beautiful, but meaningful and scalable.
4. Do you only work with startups and tech founders?
While my specialty is serving founders, startups, fintechs, and digital businesses, I work with any company seeking a strategic and cohesive brand identity.
5. Do you provide revisions?
Yes. Each stage includes structured feedback rounds. My goal is to ensure clarity, alignment, and a final result that truly represents your brand’s essence.
6. Will I receive all source files?
Absolutely. You receive all final files in the necessary formats (SVG, PNG, JPG, PDF, and others), along with editable project files when applicable.
What's included
Briefing & Brand Diagnosis
A structured discovery process to understand the company’s vision, market positioning, audience, competitive landscape, and brand challenges. This stage includes interviews, questionnaires, and an analytical overview that defines the foundation for the brand identity.
Moodboards
A curated visual direction showcasing aesthetic references, color palettes, typography moods, graphic inspirations, and stylistic pathways. Designed to align expectations and define the creative direction before the design phase begins.
Case Study & Strategy
A written strategic document that outlines the brand’s positioning, personality, attributes, narrative pillars, visual tone, and competitive differentiation. This includes a clear explanation of the conceptual approach behind the identity to ensure strategic coherence.
Graphic Assets
Essential branded materials such as business cards, social media templates, pitch deck slides, email signatures, or other collateral aligned with the brand’s visual system. All assets are delivered ready for use and optimized for digital or print.
Brand Presentation Deck
A polished and professional presentation showcasing the complete brand identity, strategic foundations, visual system, applications, and rationale. Ideal for internal alignment and investor or team presentations.
Brand Identity Guidelines
A comprehensive brand manual detailing logo usage, spacing rules, color palette specifications, typography, graphic elements, photography style, layout systems, and examples of correct and incorrect usage. Ensures long-term brand consistency across all touchpoints.
Duration
4 weeks
Skills and tools
Industries
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