Visual Identity System

Yasmine Coutinho

Starting at

3,500

About this service

Summary

I help founders build strategic brands that combine clarity, emotional resonance, and a strong visual identity that feels like home. My process goes beyond aesthetics, it uncovers the deeper story, positioning, and personality behind the business.

The result is a brand that aligns teams, attracts the right audience, and supports long-term growth with a cohesive, professional identity.

Who can I help for?

I work with founders, tech entrepreneurs, and growing companies who seek more than a logo. I help them translate complexity into a brand that feels effortless and authentic. My clients value a collaborative, thoughtful process that brings structure and intuition together.

Your results

You receive a visually cohesive, strategically grounded identity that strengthens trust and elevates your market positioning.

Every element, from storytelling to design works together to create a brand that stands out, attracts ideal customers, and communicates with confidence.

The final outcome is a brand that feels familiar, meaningful, and ready to scale.

FAQs

1. What is included in your Brand Identity service?
My service includes strategic discovery, moodboards, visual concept development, logo design, typography, color palette, graphic system, brand assets, presentation deck, and a complete Brand Identity Guidelines document.
2. How long does the full process take?
On average, the project takes 4–6 weeks, depending on scope, revision rounds, and the client’s response times. Complex brands or expanded visual systems may require additional time.
3. What makes your approach unique?
I combine strategic depth with emotional clarity, helping founders build brands that feel authentic and aligned with their long-term vision. My process integrates business strategy, storytelling, and design to create identities that are not only beautiful, but meaningful and scalable.
4. Do you only work with startups and tech founders?
While my specialty is serving founders, startups, fintechs, and digital businesses, I work with any company seeking a strategic and cohesive brand identity.
5. Do you provide revisions?
Yes. Each stage includes structured feedback rounds. My goal is to ensure clarity, alignment, and a final result that truly represents your brand’s essence.
6. Will I receive all source files?
Absolutely. You receive all final files in the necessary formats (SVG, PNG, JPG, PDF, and others), along with editable project files when applicable.

What's included

Briefing & Brand Diagnosis
A structured discovery process to understand the company’s vision, market positioning, audience, competitive landscape, and brand challenges. This stage includes interviews, questionnaires, and an analytical overview that defines the foundation for the brand identity.
Moodboards
A curated visual direction showcasing aesthetic references, color palettes, typography moods, graphic inspirations, and stylistic pathways. Designed to align expectations and define the creative direction before the design phase begins.
Case Study & Strategy
A written strategic document that outlines the brand’s positioning, personality, attributes, narrative pillars, visual tone, and competitive differentiation. This includes a clear explanation of the conceptual approach behind the identity to ensure strategic coherence.
Graphic Assets
Essential branded materials such as business cards, social media templates, pitch deck slides, email signatures, or other collateral aligned with the brand’s visual system. All assets are delivered ready for use and optimized for digital or print.
Brand Presentation Deck
A polished and professional presentation showcasing the complete brand identity, strategic foundations, visual system, applications, and rationale. Ideal for internal alignment and investor or team presentations.
Brand Identity Guidelines
A comprehensive brand manual detailing logo usage, spacing rules, color palette specifications, typography, graphic elements, photography style, layout systems, and examples of correct and incorrect usage. Ensures long-term brand consistency across all touchpoints.

Duration

4 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer