Visual Branding Workshop and UI Style Guide

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About this service

Summary

I offer as a sub-service a comprehensive visual branding package, that includes a workshop session, a visual brand stylescape, and a UI style guide. Each of these contribute to one another and can provide you more clarity as to what type of visuals you want for your brand. We'll flesh out, explore, and nail down your visual branding. This will act as a northstar and anchor for you as you create brand assets.
This can not only help you in your app or website, but also your marketing creative campaign efforts, such as in social media. This is an investment to help you long-term in creating visual consistency across different platforms and media of where your brand lives.

What's included

  • 1 Hr Visual Branding Workshop Session + Feedback Session

    A guided workshop session unlocking potential of your visual branding - to explore and nail down the visual direction of your brand. We'll work through including identifying brand positioning, core ideal customer, brand attributes. Following the initial session, we'll schedule a feedback session to review the visual brand stylescape.

  • Visual Brand Stylescape

    Following the workshop, I'll create a visual brand stylescape - it's a rapid design prototyping tool, used as a collaborative workflow between me and you as the client. It’s a highly curated collection of “found” images from the internet. It gives you a high-fidelity glimpse into the visual direction we’ll be heading.

  • UI Style Guide

    Based on the stylescape I'll translate that and create a comprehensive UI style guide, including styles and elements of typography, color palette, iconography, high-level components such as buttons, and visual imagery treatments.


Skills and tools

Product Designer
UI Designer
Figma
Google Docs
Zoom

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