What's included

• Stakeholder Interview

  Requirements gathering session, identify business and user goals, project kickoff

• UX / UI Audit of Current Product

  UX / UI Audit and heuristic evaluation of current product and identify key areas of improvement - smoke signals to ensure in optimal direction of design decisions. Evaluating existing products/interfaces and providing comprehensive audits with actionable recommendations for improvement.

• Research Report with Actionable Recommendations

  Conduct thorough user research to understand the target audience, their needs, preferences, and pain points. Deliver a comprehensive research report with insights that will inform the design process.

• Customer Journeys

  Create research artifacts based on client/project needs. User journey maps help visualize the overall user experience across different touchpoints. This helps identify potential pain points and opportunities for improvement.

• Competitor Analysis

  Identify competitors within niche / industry, strengths and weaknesses relative to each competitor.

• User Personas

  Create detailed user personas based on the research, representing different user types with unique characteristics, behaviors, and goals. These personas will guide your design decisions throughout the project.

• Usability Testing and Feedback

  Conduct usability testing with real users to gather feedback and insights into the design's effectiveness. Implement any necessary improvements based on the test results.