Brand Identity
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About this service
Summary
A strong brand identity isn’t just about aesthetics—it’s about creating a cohesive, strategic visual system that makes your brand recognisable, timeless and functional across all mediums. With 12 years of experience in insight-driven brand design, I create identities that not only look refined but are built on a solid design philosophy to ensure consistency and impact.
Whether you’re a startup looking for a strong foundation or an established brand in need of a refresh, I’ll craft an identity that aligns with your vision while maintaining a high level of typographic precision, composition and clarity.
What's included
Primary & Secondary Logo System
Scalable and flexible for all applications.
Typography & Typeface Pairing
Designed for visual consistency and dynamic use.
Colour Palette & Usage Guide
A strategic system for print & digital use.
Brand Pattern or Graphic Elements
Supporting assets for a dynamic identity.
Social Media Assets
Custom graphics & templates for real-world & online presence.
Extended Brand Guidelines
In-depth rules for application across all touchpoints.
Example projects
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