Brand Identity

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About this service

Summary

A strong brand identity isn’t just about aesthetics—it’s about creating a cohesive, strategic visual system that makes your brand recognisable, timeless and functional across all mediums. With 12 years of experience in insight-driven brand design, I create identities that not only look refined but are built on a solid design philosophy to ensure consistency and impact.
Whether you’re a startup looking for a strong foundation or an established brand in need of a refresh, I’ll craft an identity that aligns with your vision while maintaining a high level of typographic precision, composition and clarity.

What's included

  • Primary & Secondary Logo System

    Scalable and flexible for all applications.

  • Typography & Typeface Pairing

    Designed for visual consistency and dynamic use.

  • Colour Palette & Usage Guide

    A strategic system for print & digital use.

  • Brand Pattern or Graphic Elements

    Supporting assets for a dynamic identity.

  • Social Media Assets

    Custom graphics & templates for real-world & online presence.

  • Extended Brand Guidelines

    In-depth rules for application across all touchpoints.


Skills and tools

Graphic Designer

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma