Data-driven keyword research combined with a strategic content plan to maximize visibility and credibility. I find the keywords that hit the hardest, find your competitors' weaknesses, and build this into a cross-channel plan to produce SEO-optimised online content that can be multi-purposed to serve as PR and press material as well as a basis for retention campaigns and newsletters.
In the course of this, I can also tackle first-level support issues that keep surfacing and help your staff address them.