
Content strategy, planning, and writing for maximum response
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About this service
Summary
What's included
Content and keyword strategy
Data-driven keyword research combined with a strategic content plan to maximize visibility and credibility. I find the keywords that hit the hardest, find your competitors' weaknesses, and build this into a cross-channel plan to produce SEO-optimised online content that can be multi-purposed to serve as PR and press material as well as a basis for retention campaigns and newsletters. In the course of this, I can also tackle first-level support issues that keep surfacing and help your staff address them.
Content writing for use across channels
Genuine, well-researched articles in English/German for use as: * Part of your SEO/SEM effort * Articles in cross-media publications * Corporate and brand journalism * A base for retention campaigns and regular communications
Content translation and SEO localisation
Adapting content to fit different languages and markets.
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