Content strategy, planning, and writing for maximum response

Dario Cavegn

Contact for pricing

About this service

Summary

Get better and more effective content, turn it into quality communications on and off line, get press placements based on the same work and make it help you boost repeat sales.
My work is based on direct response considerations, which means that I always aim at getting a reaction. Take your content and elevate it beyond nonsensical, keyword-stuffed placeholder text: I'll demonstrate to you how you might as well get media attention while spending money on this kind of thing.

Process

Process:
Initial 10-minute call to clarify the scope of the project
Briefing session (usually 30-90 minutes depending on the scope of the project)
Strategy stage: I either get familiar with your existing strategy or build one for you
Content and publication plan: I come up with a schedule and a range of topics, include how to adapt content so your staff can promote what you're paying for via LinkedIn and other social media as well
Content production and review

What's included

  • Content and keyword strategy

    Data-driven keyword research combined with a strategic content plan to maximize visibility and credibility. I find the keywords that hit the hardest, find your competitors' weaknesses, and build this into a cross-channel plan to produce SEO-optimised online content that can be multi-purposed to serve as PR and press material as well as a basis for retention campaigns and newsletters. In the course of this, I can also tackle first-level support issues that keep surfacing and help your staff address them.

  • Content writing for use across channels

    Genuine, well-researched articles in English/German for use as: * Part of your SEO/SEM effort * Articles in cross-media publications * Corporate and brand journalism * A base for retention campaigns and regular communications

  • Content translation and SEO localisation

    Adapting content to fit different languages and markets.

Skills and tools

Content Writer

Article Writer

Social Media Marketer

Copy Writing

Google Docs

LinkedIn

Industries

B2B
SaaS
Marketing

More services

Case studies for complex industries and B2B services

STARTING AT

$1,200

fixed rate