Ad copy and a creative brief matched to the customer's actual awareness stage — not generic hooks. Built with a one-variable testing discipline, so when something wins or loses you actually know why, instead of guessing at the next iteration.

Deliverable: 3-5 ad copy variations plus a creative brief your video/design team can shoot or design straight from. Works best paired with the DTC/Ecom Market & Avatar Research Report so the copy is built on real customer language instead of assumptions — can also run standalone if you already have the research.