I take knowledge you already have — a process, a framework, a piece of expertise sitting in your head or scattered across old content — and structure it into an actual funnel: a free lead magnet, a low-cost tripwire, and a core offer, priced against real market comps instead of guessed at. I've shipped this exact structure for my own product line, not just in theory.

Deliverable: the lead magnet built and ready to capture emails, the tripwire and core offer scoped and priced, and the sequencing between them mapped out. Can be delivered as a full build or broken into pieces (lead magnet only, one doc at a time) if that fits your timeline better.