I was standing in a bookstore once waiting for my overpriced coffee order when a book with a pretty tablescape caught my eye. I flipped open to the introduction and the first thing I read said, “Because no one lingers wistfully over paper plates.”

In one sentence, even though I still use my hand-me-down Corelle white plates with gold butterflies, I knew I would be $45 poorer. 

I am a student of written communication for the purpose of persuasion. In fact, I often feel like Sherlock Holmes solving the Mystery of the Consumer, appreciating and picking up strokes of genius everywhere from newsletters to junk mail in order to enhance my own craft and persuade an audience to make a buying decision. Or, to evolve and realize what it is they really need. This passion and practice is what I bring to every project I work on.