- Compare pricing, quality, customization options, and customer service to identify potential areas of opportunity or differentiation.
User Experience Analysis:
- Create screenshots or recordings of the user experience on competitors' platforms, focusing on the entire process from order placement to product delivery.
- Evaluate the ease of use, website functionality, customization options, and checkout process.
- Document any pain points or areas for improvement in the user experience.
Recommendations and Reporting:
- Compile a comprehensive report summarizing the market research findings and competitor analysis.
- Deliver the report through a presentation (PowerPoint) highlighting key insights and recommendations.