Logo and Brand Identity Design

Starting at

$

800

About this service

Summary

Building a strong brand starts with a solid concept. I will work closely with you to develop a brand concept that encapsulates your brand's essence, values, and personality. By understanding your target audience and market positioning, we'll create a unique visual direction that represents your brand's story and resonates with your customers.
👉This service is ideal if you:
— Just started your business.
— Want to rebrand your existing business.
— Plan to expand and need a scalable brand identity.
— Aim for a memorable and enduring brand.
— Seek a responsive partner with attention to detail.

Process

◾️ Kick-off Meeting: We'll discuss the project idea, scope, needs, and goals.
◾️ Research: I conduct comprehensive research to gain insights into your industry, competitors, and market trends. This forms the foundation of my creative direction.
◾️ Mood Board Presentation: Based on the research findings, I create a mood board that visually represents the overall look and feel of your brand. This serves as a starting point for the design process and helps us align our vision.
◾️ Communication: After the initial meeting, most communication will be done on Contra (or your preferred method) and video calls. I use tools like Loom and other video platforms to communicate effectively and keep the project moving quickly, minimizing the need for frequent meetings.
◾️ Concept Development: Using your feedback, I develop initial design concepts for your brand, exploring various visual elements, styles, and themes that align with your brand identity.
◾️ Design Refinement: After considering your insights, I refine the chosen direction, incorporating your suggestions and preferences.
◾️ Finalization: Once you are satisfied with the refined design, I finalize the brand identity elements and prepare them for delivery.
By the end of the project you will get all the source files: Ai, EPS, PNG, SVG and any additional files.

What's included

  • Logo Design

    Crafting a distinctive and unforgettable logo that captures your brand's essence. This logo will be the cornerstone of your visual identity. Usually I offer up to 3 logo concept + 3 rounds of revisions.

  • Color Palette

    Developing a thoughtfully curated color palette that represents your brand’s tone, evokes the right emotions, and ensures visual consistency across all brand touchpoints, offline and online.

  • Typography

    Choosing a set of complementary fonts that create a unique typographic style, enhancing readability while maintaining brand consistency. Choosing the right typeface is very important for a company's website.

  • Stationery Design

    Extending your brand identity to essential stationery items such as business cards, letterheads, envelopes, and more. These elements ensure a unified and professional appearance in all your communications.

  • Brand Mockups

    Creating visual representations of how your brand identity will look in real-world scenarios. These mockups help you envision the practical applications of your brand identity.

  • Brand Guidelines

    Providing a comprehensive document that outlines the rules and guidelines for applying your brand identity. This includes logo usage, color specifications, typography rules, and more, empowering you and your team to maintain a consistent brand image.

  • Ongoing Support

    Offering continued support beyond the delivery of final files to address any questions or concerns as you implement your new brand identity.

  • Source Files

    By the end of the project you will get all the source files: Ai, EPS, PNG, SVG and any additional files.

Recommendations

(4.9)

Hailo Chen • Purely Coverage

Client • Jul 11, 2024

It was a great experience working with Sergei. He was very professional, responsive, and patient throughout the project. I'm very happy with the final design of my new website for Purely Coverage. Great job Sergei!

Rebecca Bar

Client • Jun 26, 2024

Sergei helped me update my logo and did an excellent job. He was super communicative, took the time to really understand what I wanted, and did exactly what I needed. I'll definitely hire him again soon!


Duration

2 weeks

Skills and tools

Brand Designer
Logo Designer
Creative Director
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

Work with me


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