The Impact starter package - Mini brand package

Linda Roslyn 🌸

Starting at

$

1,250

About this service

Summary

This package is perfect for early-stage founders, creatives, or small business owners who are ready to move beyond DIY. You’ll walk away with a clear, consistent brand identity that feels aligned with your vision and ready to grow with you.

Process

Branding doesn’t have to be overwhelming. This package is designed for clarity, ease, and momentum. Here’s how we’ll bring your vision to life:
Discovery & Clarity
You’ll start by filling out a mini brand questionnaire. Then, we’ll hop on a clarity call to align on your goals, audience, and brand direction.
Creative Exploration
I’ll create two moodboards to visually express your brand’s tone and direction. This is your chance to feel into your brand’s essence and choose a path forward.
Design Magic
Once we’ve locked the direction, I’ll craft your logo suite, select colors and typefaces, and put it all together in a clean, consistent mini brand guide.
Final Touches
You’ll select one bonus item to help bring your brand to life.

FAQs

  • Who is this package best for?

    The Impact Starter is perfect for early-stage entrepreneurs, creatives, or small businesses who are ready to move beyond DIY and launch with confidence.

  • How long does the project take?

    Most projects wrap up within 2–3 weeks, depending on client feedback and availability. I guide you every step of the way to keep things smooth and stress-free.

  • What if I need more than one add-on?

    You can always add more! I offer extra brand collateral (like social templates, packaging, etc.) as à la carte upgrades. Let’s chat about what you need.

  • Can I upgrade later to the Signature Brand Experience?

    Yes! If you fall in love with the process and want to go deeper, I offer upgrade credits for returning clients who want to expand their brand system later.

  • What if I don’t know what my brand vibe is yet?

    That’s okay! I’ll help you uncover it. Through your questionnaire and our call, we’ll clarify your brand’s vibe, voice, and visual direction together.

What's included

  • Clarity Call

    A focused, heart-led call to uncover your brand’s core, your goals, audience, and vision. It sets the stage for aligned design decisions that go deeper than aesthetics.

  • Creative Direction + Moodboard

    Two visual explorations to define your brand’s tone and feel. These moodboards serve as our creative compass, ensuring your final identity is rooted in emotion and intention.

  • Responsive Logo Suite

    Your custom-designed primary logo and 1–2 alternates (like submarks or wordmarks), designed to adapt beautifully across platforms, whether you’re posting, packaging, or pitching.

  • Mini Brand Guide

    A simplified PDF that outlines how to use your new logos, fonts, and colors consistently. Perfect for early-stage businesses that want a clear, confident start.

  • 1 Bonus Add-On

    Choose one essential to support your launch, Instagram template, business card, or email signature. Designed to help you hit the ground running, beautifully.

Example projects

Branding for Restaurant brand

Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Canva

Canva

Figma

Figma

Industries

Design
Marketing
Advertising

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