The Brand + Website Suite

Linda Roslyn 🌸

Starting at

4,950

About this service

Summary

This package combines strategic brand identity and custom website design to give you a cohesive, elevated presence both online and off. From first impression to final scroll, we create a brand experience that feels aligned, intentional, and distinctly yours.

Process

Discovery & Strategy

We begin with a deep-dive strategy session to align on your brand’s goals, values, audience, and tone of voice. This step lays the foundation for everything that follows—because design without strategy is just decoration.

Creative Direction

Next, I’ll present two distinct moodboards and creative directions that visually express your brand’s essence. This phase ensures we’re aligned on the overall aesthetic before diving into design.

Design & Refinement

Once your direction is chosen, I’ll craft your custom logo suite, color palette, typography system, and brand elements like illustrations or patterns. You’ll be involved in a collaborative feedback process to refine everything to perfection.

Brand Collateral

We’ll bring your brand to life with two launch-ready essentials—whether that’s business cards, email signatures, or social templates—so you can show up consistently from day one.

Final Delivery & Support

You’ll receive a complete brand style guide and all final assets, beautifully packaged and ready to use. And because I want you to feel fully supported, I include one week of post-launch guidance for any last questions or tweaks.

FAQs

How long does the project take?
This package typically takes 6–7 weeks, depending on timely feedback and client availability. I’ll share a clear timeline at the start so you always know what’s next.
What platform will the website be built on?
You can choose between Wix Studio, Squarespace, or Readymag, depending on your needs, content, and preferences. I’ll guide you on the best fit during the discovery phase.
Is the website fully custom or template-based?
It’s fully custom. Your site will be uniquely designed to reflect your brand, with thoughtful layouts, styling, and structure, no cookie-cutter templates here.
Is SEO included?
Yes, this package includes basic SEO setup, such as keyword-rich headings, metadata, image optimization, and alt text. It’s designed to set your site up for long-term discoverability.
What’s included in the website build?
You’ll get a fully responsive 5-page website, designed for desktop and mobile, and optimized for usability, storytelling, and conversion.
What if I need more than 5 pages or extra features?
No problem! Additional pages, features (like blogs, booking tools, or e-commerce), or integrations can be added for an additional fee. We’ll discuss your needs during our discovery session and I’ll provide a custom quote.
Do I need to provide anything before we start?
Yes, before we begin, I’ll need your completed questionnaire, any existing copy or brand assets, and access to your chosen platform. Don’t worry, I’ll guide you through gathering all of it!
Do you write the website copy?
This package doesn’t include copywriting, but I’m happy to recommend trusted copywriters or offer light feedback if you’re writing it yourself. I can also add this on if you’d like me to help shape and polish what you’ve written.

What's included

Brand strategy
We begin with a powerful 1:1 strategy call to uncover the heart of your brand, your purpose, audience, values, and vision. After our session, you’ll receive a beautifully crafted strategy summary that serves as your brand’s compass, guiding every visual and verbal expression.
Creative Direction + Moodboard
Two distinct visual explorations that align with your brand’s essence. These curated moodboards establish your look, feel, and tone, ensuring we move forward with clarity and intention.
Logo Suite
A versatile logo system that includes your primary, alternate, and submark designs. Each mark is thoughtfully created to be recognizable, refined, and adaptable across all platforms.
Color & Typography system
A signature palette and type pairings designed to visually communicate your brand personality. These foundations ensure your brand shows up with consistency and elegance everywhere it lives.
Brand Pattern / Brand Illustrations
Custom patterns or illustrations tailored to enhance your brand’s character and elevate your storytelling across digital and print.
Website Design (Wix or Squarespace or Readymag)
A beautifully strategic, fully custom 5-page website that brings your brand to life online. Responsive, mobile-optimized, and SEO-friendly, designed to look stunning and perform seamlessly across every screen. Built with intention to reflect your visual identity and guide your visitors with ease.
Brand Guidelines
A detailed PDF that documents your brand elements and how to use them consistently.