What's included

• Brand Strategy (3 Weeks)

  Laying the foundation for a strong, future-proof rebrand. ✅ Brand Discovery Workshop – Deep-dive session to define brand vision, values, audience, and positioning. ✅ Competitor & Market Research – Identifying gaps, opportunities, and unique differentiators. ✅ Brand Strategy Development – Defining Brand Core (Purpose, Vision, Mission), Brand Positioning, and Brand Voice & Personality. 📄 Deliverable: Brand Strategy Document (PDF, 20+ pages) with market insights, positioning, and storytelling framework.

• Visual Identity Development (6-8 Weeks)

  Translating the strategy into a strong visual identity. ✅ Brand Naming (if required) 8-12 name proposals (for new brands), with meaning & rationale. ✅ Visual Identity Concept Development Two distinct identity explorations aligned with strategy. Includes logo direction, typography, color palette, and visual language. Up to Two refinement rounds before final selection. ✅ Final Identity Refinement & Lock-in Development of primary, secondary, and monogram logo variations. Establishing the color system, typographic hierarchy, and visual style. Identity applications across branding touchpoints. 📝 Deliverable: Brand Identity Presentation (PDF + Mockups) (Showcasing the final brand concept, strategy alignment, and some use cases.)

• Brand Rollout & Application (8 Weeks)

  Ensuring a seamless transition into the new identity across all touchpoints. ✅ Visual System & Guidelines – Layout principles, typography hierarchy, brand patterns & iconography. ✅ Essential Brand Collateral – Business cards, letterheads, envelopes, ID cards, office stamps, up to 10 items. ✅ Digital & Social Assets – Social media branding (LinkedIn, Instagram, Twitter), email signatures, wallpapers, templates (up to 10 items). ✅ Merchandise & Print Applications – Branded merchandise (tote bags, polo shirts, signage, vehicle branding, volunteer jackets, etc.) (up to 10 items). ✅ Brand Animation & Motion – Logo animation, lower-third motion graphics, and presentation animations. ✅ Website Landing Page Design – A visually structured rebranded website landing page. 📄 Deliverable: Comprehensive Brand Guidelines (40+ pages) & Packaged Brand Assets (SVG, PNG, JPG, AI, EPS, PDF).