What's included

• Brand Strategy (3 Weeks)

  Uncovering the brand’s true essence and strategic foundation. ✅ Brand Discovery Session (1:1 Deep-Dive Workshop) Understanding core objectives, brand vision, values, and challenges. Identifying the target audience, brand positioning, and competitive landscape. ✅ Research & Market Analysis Industry, competitor, and consumer insights for differentiation. Faith-aligned, ethical, and sustainable brand positioning. ✅ Brand Strategy Development Brand Core: Purpose, vision, and mission. Brand Positioning: Market fit, target audience, and value proposition. Brand Persona: Personality, voice, and storytelling framework. 📝 Deliverable: Brand Strategy Document (PDF, 15-20 pages)

• Identity Development (6-8 Weeks)

  Translating the strategy into a strong visual identity. ✅ Brand Naming (if required) 8-12 name proposals (for new brands), with meaning & rationale. ✅ Visual Identity Concept Development Two distinct identity explorations aligned with strategy. Includes logo direction, typography, color palette, and visual language. Up to Two refinement rounds before final selection. ✅ Final Identity Refinement & Lock-in Development of primary, secondary, and monogram logo variations. Establishing the color system, typographic hierarchy, and visual style. Identity applications across branding touchpoints. 📝 Deliverable: Brand Identity Presentation (PDF + Mockups) (Showcasing the final brand concept, strategy alignment, and some use cases.)

• Brand System & Rollout (6-8 Weeks)

  Ensuring seamless execution and real-world application. ✅ Visual Design System Grid & layout usage for branding consistency. Brand patterns, graphic elements, and iconography. ✅ Essential Brand Collateral Stationery package (business cards, envelopes, folders etc) Total up to 10 items ✅ Digital Applications Social media branding (LinkedIn, Instagram, Twitter). Digital assets (branded wallpapers, website/social graphics). Total up to 10 Items ✅ Digital Applications Merchandise like Polo Shirt, Tote Bag, Cap etc. Total up to 10 Items ✅ Brand Guidelines & Handoff 40+ Page Brand Guideline Document (PDF). Logo usage, color codes, typography, do’s/don’ts, application rules. Structured brand asset delivery (SVG, PNG, JPG, AI, EPS, PDF).