Brand Strategy & Identity for Ethical BrandsWasif Anjum
World Class Ethical Brand launch, starting from strategy, naming, Logo & Identity to Rollout and Brand Guideline.
What's included
Brand Strategy (3 Weeks)
Uncovering the brand’s true essence and strategic foundation.
✅ Brand Discovery Session (1:1 Deep-Dive Workshop)
Understanding core objectives, brand vision, values, and challenges.
Identifying the target audience, brand positioning, and competitive landscape.
✅ Research & Market Analysis
Industry, competitor, and consumer insights for differentiation.
Faith-aligned, ethical, and sustainable brand positioning.
✅ Brand Strategy Development
Brand Core: Purpose, vision, and mission.
Brand Positioning: Market fit, target audience, and value proposition.
Brand Persona: Personality, voice, and storytelling framework.
📝 Deliverable: Brand Strategy Document (PDF, 15-20 pages)
Identity Development (6-8 Weeks)
Translating the strategy into a strong visual identity.
✅ Brand Naming (if required)
8-12 name proposals (for new brands), with meaning & rationale.
✅ Visual Identity Concept Development
Two distinct identity explorations aligned with strategy. Includes logo direction, typography, color palette, and visual language.
Up to Two refinement rounds before final selection.
✅ Final Identity Refinement & Lock-in
Development of primary, secondary, and monogram logo variations.
Establishing the color system, typographic hierarchy, and visual style.
Identity applications across branding touchpoints.
📝 Deliverable: Brand Identity Presentation (PDF + Mockups)
(Showcasing the final brand concept, strategy alignment, and some use cases.)
Brand System & Rollout (6-8 Weeks)
Ensuring seamless execution and real-world application.
✅ Visual Design System
Grid & layout usage for branding consistency.
Brand patterns, graphic elements, and iconography.
✅ Essential Brand Collateral
Stationery package (business cards, envelopes, folders etc)
Total up to 10 items
✅ Digital Applications
Social media branding (LinkedIn, Instagram, Twitter).
Digital assets (branded wallpapers, website/social graphics).
Total up to 10 Items
✅ Digital Applications
Merchandise like Polo Shirt, Tote Bag, Cap etc.
Total up to 10 Items
✅ Brand Guidelines & Handoff
40+ Page Brand Guideline Document (PDF).
Logo usage, color codes, typography, do’s/don’ts, application rules.
Structured brand asset delivery (SVG, PNG, JPG, AI, EPS, PDF).
Wasif's other services
Starting at$15,000
Duration16 weeks
Tags
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Cinema 4D
Figma
Brand Design
Brand Strategist
Motion Designer
Service provided by
Wasif Anjum Dhaka, Bangladesh
Brand Strategy & Identity for Ethical BrandsWasif Anjum
Starting at$15,000
Duration16 weeks
Tags
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Cinema 4D
Figma
Brand Design
Brand Strategist
Motion Designer
World Class Ethical Brand launch, starting from strategy, naming, Logo & Identity to Rollout and Brand Guideline.
What's included
Brand Strategy (3 Weeks)
Uncovering the brand’s true essence and strategic foundation.
✅ Brand Discovery Session (1:1 Deep-Dive Workshop)
Understanding core objectives, brand vision, values, and challenges.
Identifying the target audience, brand positioning, and competitive landscape.
✅ Research & Market Analysis
Industry, competitor, and consumer insights for differentiation.
Faith-aligned, ethical, and sustainable brand positioning.
✅ Brand Strategy Development
Brand Core: Purpose, vision, and mission.
Brand Positioning: Market fit, target audience, and value proposition.
Brand Persona: Personality, voice, and storytelling framework.
📝 Deliverable: Brand Strategy Document (PDF, 15-20 pages)
Identity Development (6-8 Weeks)
Translating the strategy into a strong visual identity.
✅ Brand Naming (if required)
8-12 name proposals (for new brands), with meaning & rationale.
✅ Visual Identity Concept Development
Two distinct identity explorations aligned with strategy. Includes logo direction, typography, color palette, and visual language.
Up to Two refinement rounds before final selection.
✅ Final Identity Refinement & Lock-in
Development of primary, secondary, and monogram logo variations.
Establishing the color system, typographic hierarchy, and visual style.
Identity applications across branding touchpoints.
📝 Deliverable: Brand Identity Presentation (PDF + Mockups)
(Showcasing the final brand concept, strategy alignment, and some use cases.)
Brand System & Rollout (6-8 Weeks)
Ensuring seamless execution and real-world application.
✅ Visual Design System
Grid & layout usage for branding consistency.
Brand patterns, graphic elements, and iconography.
✅ Essential Brand Collateral
Stationery package (business cards, envelopes, folders etc)
Total up to 10 items
✅ Digital Applications
Social media branding (LinkedIn, Instagram, Twitter).
Digital assets (branded wallpapers, website/social graphics).
Total up to 10 Items
✅ Digital Applications
Merchandise like Polo Shirt, Tote Bag, Cap etc.
Total up to 10 Items
✅ Brand Guidelines & Handoff
40+ Page Brand Guideline Document (PDF).
Logo usage, color codes, typography, do’s/don’ts, application rules.
Structured brand asset delivery (SVG, PNG, JPG, AI, EPS, PDF).
Wasif's other services
$15,000