The Research Insights from the mobile app design project included an analysis of user preferences and behaviors, user interviews, and usability testing. The user preferences and behaviors analysis included identifying the target audience, their needs, and how they used the app. User interviews were conducted with existing users to better understand how they were using the app, what features they were using, and what features were missing. Usability testing was conducted to identify any user interface issues and to understand the overall user experience. This data was used to create a user-centric product that was tailored to the needs and behaviors of the users